SEO Best eBook 2018 By Shahid Mahmum

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There are many reasons a website loses traffic from Google. Server changes, website problems, content changes, downtimes, redesigns, migrations… the list is extensive. Sometimes, Google turns up the dial on demands on ‗quality‘, and if your site falls short, a website traffic crunch is assured. Some sites invite problems ignoring Google‘s ‗rules‘ and some sites inadvertently introduce technical problems to their site after the date of a major algorithm update and are then impacted negatively by later refreshes of the algorithm. Comparing your Google Analytics data side by side with the dates of official algorithm updates is useful in diagnosing a site health issue or traffic drop. In the above example, a new client thought it was a switch to HTTPS and server downtime that caused the drop when it was actually the May 6, 2015, Google Quality Algorithm (originally called Phantom 2 in some circles) that caused the sudden drop in organic traffic – and the problem was probably compounded by unnatural linking practices. (This client did eventually receive a penalty for unnatural links when they ignored our advice to clean up). Thin Content A quick check of how the site was laid out soon uncovered a lot of unnecessary pages, or what Google calls thin, overlapping content. This observation would go a long way to confirming that the traffic drop was indeed caused by the May algorithm change. Another obvious way to gauge the health of a site is to see which pages on the site get zero traffic from Google over a certain period of time. I do this by merging analytics data with crawl data – as analytics doesn‘t give you data on pages it sends no traffic to. Often, this process can highlight low-quality pages on a site. Google calls a lot of pages ‗thin‘ or ‗overlapping‘ content these days. I go into some of that in my duplicate content penalty post. Algorithm Changes Algorithm changes in 2018 seem to centre on reducing the effectiveness of old-school SEO techniques, with the May 2015 Google ‗Quality‘ algorithm updatebruisingly familiar. An algorithm change is usually akin to ‗community service‘ for the business impacted negatively.
If your pages were designed to get the most out of Google, with commonly known and now outdated SEO techniques chances are Google has identified this and is throttling your rankings in some way. Google will continue to throttle rankings until you clean your pages up. If Google thinks your links are manipulative, they want them cleaned up, too. Actually – looking at the backlink profile of this customer, they are going to need a disavow file prepared too. That is unsurprising in today‘s SEO climate. What could be argued was ‗highly relevant‘ or ‗optimised‘ on-site SEO for Google just a few years ago is now being treated more like ‗web spam‘ by punitive algorithms, rather than just ‗over-optimisation‘. Google went through the SEO playbook and identified old techniques and use them against you today – meaning every SEO job you take on always has a clean up aspect now. Google has left a very narrow band of opportunity when it comes to SEO – and punishments are designed to take you out of the game for some time while you clean up the infractions. Technical Issues Google has a LONG list of technical requirements it advises you meet, on top of all the things it tells you NOT to do to optimise your website. Meeting Google‘s technical guidelines is no magic bullet to success – but failing to meet them can impact your rankings in the long run – and the odd technical issue can actually severely impact your entire site if rolled out across multiple pages. The benefit of adhering to technical guidelines is often a second order benefit. You won‘t get penalised or filtered when others do. When others fall, you will rise. Mostly – individual technical issues will not be the reason you have ranking problems, but they still need to be addressed for any second-order benefit they provide. Google spokespeople say ‗user-experience‘ is NOT A RANKING FACTOR but this might be splitting hairs as lots of the rules are designed to guarantee a good a ‗user experience‘ as possible for Google‘s users.
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
Page 23 and 24: What is the PURPOSE of your page? I
Page 25 and 26: If A Page Exists Only To Make Money
Page 27 and 28: At the time, I didn‘t immediately
Page 29 and 30: we‘d know dental bridges is somet
Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
Page 59 and 60: Highly satisfying website contact i
Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
Page 67 and 68: If someone is putting the hours int
Page 69 and 70: Identifying which pages receive no
Page 71 and 72: REMEMBER - DEAD PAGES are only one
Page 73: Fortunately, we don‘t actually ne
Page 77 and 78: So the sensible thing for any webma
Page 79 and 80: and in this instance, it refers to
Page 81 and 82: An effect akin to ‗domain authori
Page 83 and 84: A 10-year-old site that‘s continu
Page 85 and 86: Ranking Factors Google has HUNDREDS
Page 87 and 88: ultimately trusts the DOMAIN the pa
Page 89 and 90: Try and get links within page text
Page 91 and 92: Original content is king and will a
Page 93 and 94: hidden technique, but as you can se
Page 95 and 96: I only use emphasis if it‘s natur
Page 97 and 98: I write natural page copy where pos
Page 99 and 100: NB: ―Basically you want to create
Page 101 and 102: Do You Need Lots of Text To Rank Pa
Page 103 and 104: Page Title Element What Is The Best
Page 105 and 106: page with thin content. Google care
Page 107 and 108: you repeated the keyword four times
Page 109 and 110: Google looks at the description but
Page 111 and 112: NOFOLLOW - prevents Googlebot from
Page 113 and 114: Alt Tags & ALT Text NOTE: Alt Tags
Page 115 and 116: pointing a large version of the sam
Page 117 and 118: 2. www.hobo-web.co.uk/websites-clea
Page 119 and 120: How Google Treats Subdomains: “We
Page 121 and 122: Check how your site renders to Goog
Page 123 and 124: Google doesn‘t care if your page
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If you don‘t HAVE site links, hav
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NB: ―Link to your important pages
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Webmasters are confused about ‗pe
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At any rate - I don‘t need to kno
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301 Redirects Are POWERFUL & WHITE
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NB: ―Anytime you do a bigger chan
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ensure redirects you employ designe
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In 2018 - this is a MUST HAVE best
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Do I Need A Google XML Sitemap For
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If you are a business in the UK - y
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A simple and elegant PHP copyright
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Business hours are 09.00 a.m. to 17
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KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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Good text, simple navigation struct
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
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Rank Google Guideline or Support Do
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party service. Visit third party si
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SEO Best eBook 2018 By Shahid Mahmum

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