SEO Best eBook 2018 By Shahid Mahmum

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keeping people on your site by delivering on purpose and long enough for them to terminate their search (without any techniques that would be frowned upon or contravene Google recommendations) convert visitors to at least search terminators, returning visitors or actual sales What You Should Avoid When Practicing Website Search Engine Optimisation Google has a VERY basic organic search engine optimisation starter guide pdf for webmasters, which they use internally: NB: “Although this guide won‘t tell you any secrets that‘ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.‖ Google, 2008 It is still worth a read, even if it is VERY basic, best practice search engine optimisation for your site. No search engine will EVER tell you what actual keywords to put on your site to improve individual rankings or get more converting organic traffic – and in Google – that‘s the SINGLE MOST IMPORTANT thing you want to know! Google has updated their SEO starter guide for 2018, although this version is not in PDF format. Google specifically mentions something very important in the guide: NB: ―Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.‖ Google SEO Starter Guide, 2018 This starter guide is still very useful for beginners to SEO. I do not think there is anything in the 2018 guide that is really useful if you have been doing SEO since the last starter guide was first published (2008) and its first update was announced (2010). It still leaves out some of the more complicated technical recommendations for larger sites. I usually find it useful to keep an eye on what Google tells you to avoid in such documents, which are: 1. AVOID: ―Don‘t let your internal search result pages be crawled by Google. Users dislike clicking a search engine result only to land on another search result page on your site.‖
2. AVOID: ―Allowing URLs created as a result of proxy services to be crawled.‖ 3. AVOID: ―Choosing a title that has no relation to the content on the page.‖ 4. AVOID: ―Using default or vague titles like ―Untitled‖ or ―New Page 1″.‖ 5. AVOID: ―Using a single title across all of your site‘s pages or a large group of pages.‖ 6. AVOID: ―Using extremely lengthy titles that are unhelpful to users.‖ 7. AVOID: ―Stuffing unneeded keywords in your title tags.‖ 8. AVOID: ―Writing a description meta tag that has no relation to the content on the page.‖ 9. AVOID: ―Using generic descriptions like ―This is a web page‖ or ―Page about baseball cards‖.‖ 10. AVOID: ―Filling the description with only keywords.‖ 11. AVOID: ―Copying and pasting the entire content of the document into the description meta tag.‖ 12. AVOID: ―Using a single description meta tag across all of your site‘s pages or a large group of pages.‖ 13. AVOID: ―Placing text in heading tags that wouldn‘t be helpful in defining the structure of the page.‖ 14. AVOID: ―Using heading tags where other tags like and may be more appropriate.‖ 15. AVOID: ―Erratically moving from one heading tag size to another.‖ 16. AVOID: ―Excessive use of heading tags on a page.‖ 17. AVOID: ―Very long headings.‖ 18. AVOID: ―Using heading tags only for styling text and not presenting structure.‖ 19. AVOID: ―Using invalid ‗Structured Data ‗markup.‖ 20. AVOID: ―Changing the source code of your site when you are unsure about implementing markup.‖ 21. AVOID: ―Adding markup data which is not visible to users.‖ 22. AVOID: ―Creating fake reviews or adding irrelevant markups.‖ 23. AVOID: ―Creating complex webs of navigation links, for example, linking every page on your site to every other page.‖ 24. AVOID: ―Going overboard with slicing and dicing your content (so that it takes twenty clicks to reach from the homepage).‖ 25. AVOID: ―Having a navigation based entirely on images, or animations.‖ 26. AVOID: ―Requiring script or plugin-based event-handling for navigation‖ 27. AVOID: ―Letting your navigational page become out of date with broken links.‖
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
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What is the PURPOSE of your page? I
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If A Page Exists Only To Make Money
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At the time, I didn‘t immediately
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we‘d know dental bridges is somet
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I think if you focus on like a clea
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What Is E.A.T.? Google aims to rank
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An example of “supplementary” c
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10. Sometimes, the MC of a landing
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Pop-ups suck, everybody seems to ag
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Google states: ―The Ad Experience
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NB: ―once you‘ve fixed the issu
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Use your judgment when evaluating p
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Pages that provide a poor user expe
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Such pages should be rated Lowest,
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Google, in many instances, would ra
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NB: ―Note: Some Webmasters have r
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include YELP and Amazon. Often - us
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Big sites v small sites? Sites with
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Highly satisfying website contact i
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These ‗quality updates‘ are ver
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If someone is putting the hours int
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Identifying which pages receive no
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REMEMBER - DEAD PAGES are only one
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Fortunately, we don‘t actually ne
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If your pages were designed to get
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So the sensible thing for any webma
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and in this instance, it refers to
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An effect akin to ‗domain authori
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A 10-year-old site that‘s continu
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Ranking Factors Google has HUNDREDS
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ultimately trusts the DOMAIN the pa
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Try and get links within page text
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Original content is king and will a
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I write natural page copy where pos
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NB: ―Basically you want to create
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Do You Need Lots of Text To Rank Pa
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SEO Best eBook 2018 By Shahid Mahmum

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