SEO Best eBook 2018 By Shahid Mahmum

2. SC is created by Webmasters and is an important part of the user experience. One common
type of SC is navigation links which allow users to visit other parts of the website. Note that
in some cases, content behind tabs may be considered part of the SC of the page.
3. SC which contributes to a satisfying user experience on the page and website. – (A mark of
a high-quality site – this statement was repeated 5 times)
4. However, we do expect websites of large companies and organizations to put a great deal of
effort into creating a good user experience on their website, including having helpful SC.
For large websites, SC may be one of the primary ways that users explore the website and
find MC, and a lack of helpful SC on large websites with a lot of content may be a reason
for a Low rating.
5. However, some pages are deliberately designed to shift the user‘s attention from the MC to
the Ads, monetized links, or SC. In these cases, the MC becomes difficult to read or use,
resulting in a poor user experience. These pages should be rated Low.
6. Misleading or potentially deceptive design makes it hard to tell that there‘s no answer,
making this page a poor user experience.
7. Redirecting is the act of sending a user to a different URL than the one initially requested.
There are many good reasons to redirect from one URL to another, for example, when a
website moves to a new address. However, some redirects are designed to deceive search
engines and users. These are a very poor user experience, and users may feel tricked or
confused. We will call these ―sneaky redirects.‖ Sneaky redirects are deceptive and should
be rated Lowest.
8. However, you may encounter pages with a large amount of spammed forum discussions or
spammed user comments. We‘ll consider a comment or forum discussion to be ―spammed‖
if someone posts unrelated comments which are not intended to help other users, but rather
to advertise a product or create a link to a website. Frequently these comments are posted
by a ―bot‖ rather than a real person. Spammed comments are easy to recognize. They may
include Ads, download, or other links, or sometimes just short strings of text unrelated to the
topic, such as ―Good,‖ ―Hello,‖ ―I‘m new here,‖ ―How are you today,‖ etc. Webmasters
should find and remove this content because it is a bad user experience.
9. The modifications make it very difficult to read and are a poor user experience. (Lowest
quality MC (copied content with little or no time, effort, expertise, manual curation, or
added value for users))