SEO Best eBook 2018 By Shahid Mahmum

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Put simply – It‘s Google‘s job to MAKE MANIPULATING SERPs HARD. Its HARD to get to number 1 in Google for competitive keyword phrases. So – the people behind the algorithms keep ‗moving the goalposts‘, modifying the ‗rules‘ and raising ‗quality standards‘ for pages that compete for top ten rankings. In 2018 – we have ever-flux in the SERPs – and that seems to suit Google and keep everybody guessing. Fluctuating Rankings NB: ―nobody will always see ranking number three for your website for those queries. It‘s always fluctuating.‖ , Google, 2015 This flux is not necessarily something to do with a problem per se and NB: ―that‘s just a sign that our algorithms are fluctuating with the rankings.‖ , Google 2015 Fluctuating upwards could be a good sign as he mentioned: ―maybe this is really relevant for the first page, or maybe not.‖ – then again – the converse is true, one would expect. He says ―a little bit of a push to make your website a little bit better, so that the algorithms can clearly say, yes, this really belongs on the first page.‖ which I thought was an interesting turn of phrase. ‗First page‘, rather than ‗number 1‘. Google is very secretive about its ‗secret sauce‘ and offers sometimes helpful and sometimes vague advice – and some say offers misdirection – about how to get more from valuable traffic from Google.
Google is on record as saying the engine is intent on ‗frustrating‘ search engine optimisers attempts to improve the amount of high-quality traffic to a website – at least (but not limited to) – using low-quality strategies classed as web spam. NB: ―If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goal. But if you really want to stop spam, it is a little bit mean, but what you want to do, is sort of break their spirits.There are lots of Google algorithms specifically designed to frustrate spammers. Some of the things we do is give people a hint their site will drop and then a week or two later, their site actually does drop. So they get a little bit more frustrated. So hopefully, and we‘ve seen this happen, people step away from the dark side and say, you know what, that was so much pain and anguish and frustration, let’s just stay on the high road from now on.‖ Matt Cutts, Google 2013 At its core, Google search engine optimisation is still about KEYWORDS and LINKS. It‘s about RELEVANCE, REPUTATION and TRUST. It is about QUALITY OF CONTENT, VISITOR SATISFACTION & INCREASED USER ENGAGEMENT. It is about users seeking your website out and completing the task they have. A Good USER EXPERIENCE is a key to winning – and keeping – the highest rankings in many verticals. Relevance, Authority & Trust NB: Know that ‗content‘ and relevance‘ are still primary.‖ Shahid Mahmum, Google 2010 Web page optimisation is in 2018 STILL about making a web page relevant and trusted enough to rank for any given search query. It‘s about ranking for valuable keywords for the long term, on merit. You can play by ‗white hat‘ rules lay down by Google, and aim to build this Authority and Trust naturally, over time, or you can choose to ignore the rules and go full time ‗black hat‘. MOST SEO tactics still work, for some time, on some level, depending on who‘s doing them, and how the campaign is deployed. Whichever route you take, know that if Google catches you trying to modify your rank using overtly obvious and manipulative methods, then they will class you a web spammer, and your site will be penalised ( you will not rank high for relevant keywords).
Page 1 and 2: Full Of SEO For Expert & Beginners
Page 3 and 4: Technical Technical SEO deals with
Page 5 and 6: xx. Supplementary Content (SC) on a
Page 7 and 8: lxxxvi. Duplicate Content SEO Best
Page 9 and 10: Link to related content on your sit
Page 11 and 12: The „Rules.‟ Google insists web
Page 13 and 14: NB: ―Google is ―the biggest kin
Page 15 and 16: These are user experience issues Go
Page 17: NB: ―high quality content is some
Page 21 and 22: Low-quality or distracting SC (supp
Page 23 and 24: What is the PURPOSE of your page? I
Page 25 and 26: If A Page Exists Only To Make Money
Page 27 and 28: At the time, I didn‘t immediately
Page 29 and 30: we‘d know dental bridges is somet
Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
Page 59 and 60: Highly satisfying website contact i
Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
Page 67 and 68: If someone is putting the hours int
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Identifying which pages receive no
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REMEMBER - DEAD PAGES are only one
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Fortunately, we don‘t actually ne
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If your pages were designed to get
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So the sensible thing for any webma
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and in this instance, it refers to
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An effect akin to ‗domain authori
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A 10-year-old site that‘s continu
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Ranking Factors Google has HUNDREDS
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ultimately trusts the DOMAIN the pa
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Try and get links within page text
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Original content is king and will a
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hidden technique, but as you can se
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I only use emphasis if it‘s natur
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I write natural page copy where pos
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NB: ―Basically you want to create
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Do You Need Lots of Text To Rank Pa
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Page Title Element What Is The Best
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page with thin content. Google care
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you repeated the keyword four times
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Google looks at the description but
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NOFOLLOW - prevents Googlebot from
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Alt Tags & ALT Text NOTE: Alt Tags
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pointing a large version of the sam
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2. www.hobo-web.co.uk/websites-clea
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How Google Treats Subdomains: “We
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Check how your site renders to Goog
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Google doesn‘t care if your page
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If you don‘t HAVE site links, hav
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NB: ―Link to your important pages
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Webmasters are confused about ‗pe
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At any rate - I don‘t need to kno
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301 Redirects Are POWERFUL & WHITE
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NB: ―Anytime you do a bigger chan
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ensure redirects you employ designe
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In 2018 - this is a MUST HAVE best
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Do I Need A Google XML Sitemap For
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If you are a business in the UK - y
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A simple and elegant PHP copyright
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Business hours are 09.00 a.m. to 17
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KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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Good text, simple navigation struct
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
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Rank Google Guideline or Support Do
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party service. Visit third party si
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SEO Best eBook 2018 By Shahid Mahmum

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