SEO Best eBook 2018 By Shahid Mahmum

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If Google is de-indexing large swaths of your content that you have actually submitted as part of an XML sitemap, then a problem is often afoot. Unfortunately, with this method, you don‘t get to see the pages produced by the CMS out with the XML sitemap – so this is not a full picture of the ‗health‘ of your website. Read my article on how to get your entire website crawled and indexed by Google. Identifying Dead Pages I usually start with a performance analysis that involves merging data from a physical crawl of a website with analytics data and Webmaster tools data. A content type analysis will identify the type of pages the cms generates. A content performance analysis will gauge how well each section of the site performs. If you have 100,000 pages on a site, and only 1,000 pages get organic traffic from Google over a 3-6 month period – you can make the argument 99% of the site is rated as ‗crap‘ (at least as far as Google rates pages these days). I group pages like these together as ‗dead pages‗ for further analysis. Deadweight, ‗dead‘ for short. The thinking is if the pages were high-quality, they would be getting some kind of organic traffic.
Identifying which pages receive no organic visitors over a sensible timeframe is a quick if noisy, way to separate pages that obviously WORK from pages that DONT – and will help you clean up a large portion of redundant URLs on the site. It helps to see page performance in the context of longer timeframes as some types of content can be seasonal, for instance, and produce false positives over a shorter timescale. It is important to trim content pages carefully – and there are nuances. False Positives Experience can educate you when a page is high-quality and yet receives no traffic. If the page is thin, but is not manipulative, is indeed ‗unique‘ and delivers on a purpose with little obvious detectable reason to mark it down, then you can say it is a high-quality page – just with very little search demand for it. Ignored content is not the same as ‗toxic‘ content. False positives aside, once you identify the pages receiving no traffic, you very largely isolate the type of pages on your site that Google doesn‟t rate – for whatever reason. A strategy for these pages can then be developed. Identifying Content That Can Potentially Hurt Your Rankings As you review the pages, you‘re probably going to find pages that include: out of date, overlapping or irrelevant content collections of pages not paginated properly indexable pages that shouldn‘t be indexed stub pages indexed search pages pages with malformed HTML and broken images auto-generated pages with little value You will probably find ‗dead‘ pages you didn‘t even know your cms produced (hence why an actual crawl of your site is required, rather than just working from a lit of URLs form an XML sitemap, for instance). Those pages need to be cleaned up, Google has said. And remaining pages should: NB: ―stand on their own‖ , Google Google doesn‘t approve of most types of auto-generated pages in <strong>2018</strong>, so you don‘t want Google indexing these pages in a normal fashion. Judicious use of ‗noindex,follow‗ directive in robots meta tags, and sensible use of the canonical link element are required implementation on most sites I see these days.
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
Page 17 and 18: NB: ―high quality content is some
Page 19 and 20: Google is on record as saying the e
Page 21 and 22: Low-quality or distracting SC (supp
Page 23 and 24: What is the PURPOSE of your page? I
Page 25 and 26: If A Page Exists Only To Make Money
Page 27 and 28: At the time, I didn‘t immediately
Page 29 and 30: we‘d know dental bridges is somet
Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
Page 59 and 60: Highly satisfying website contact i
Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
Page 67: If someone is putting the hours int
Page 71 and 72: REMEMBER - DEAD PAGES are only one
Page 73 and 74: Fortunately, we don‘t actually ne
Page 75 and 76: If your pages were designed to get
Page 77 and 78: So the sensible thing for any webma
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Page 81 and 82: An effect akin to ‗domain authori
Page 83 and 84: A 10-year-old site that‘s continu
Page 85 and 86: Ranking Factors Google has HUNDREDS
Page 87 and 88: ultimately trusts the DOMAIN the pa
Page 89 and 90: Try and get links within page text
Page 91 and 92: Original content is king and will a
Page 93 and 94: hidden technique, but as you can se
Page 95 and 96: I only use emphasis if it‘s natur
Page 97 and 98: I write natural page copy where pos
Page 99 and 100: NB: ―Basically you want to create
Page 101 and 102: Do You Need Lots of Text To Rank Pa
Page 103 and 104: Page Title Element What Is The Best
Page 105 and 106: page with thin content. Google care
Page 107 and 108: you repeated the keyword four times
Page 109 and 110: Google looks at the description but
Page 111 and 112: NOFOLLOW - prevents Googlebot from
Page 113 and 114: Alt Tags & ALT Text NOTE: Alt Tags
Page 115 and 116: pointing a large version of the sam
Page 117 and 118: 2. www.hobo-web.co.uk/websites-clea
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How Google Treats Subdomains: “We
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Check how your site renders to Goog
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Google doesn‘t care if your page
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If you don‘t HAVE site links, hav
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NB: ―Link to your important pages
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Webmasters are confused about ‗pe
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At any rate - I don‘t need to kno
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301 Redirects Are POWERFUL & WHITE
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NB: ―Anytime you do a bigger chan
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ensure redirects you employ designe
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In 2018 - this is a MUST HAVE best
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Do I Need A Google XML Sitemap For
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If you are a business in the UK - y
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A simple and elegant PHP copyright
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Business hours are 09.00 a.m. to 17
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KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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Good text, simple navigation struct
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
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Rank Google Guideline or Support Do
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party service. Visit third party si
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SEO Best eBook 2018 By Shahid Mahmum

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