SEO Best eBook 2018 By Shahid Mahmum

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2. SC is created by Webmasters and is an important part of the user experience. One common type of SC is navigation links which allow users to visit other parts of the website. Note that in some cases, content behind tabs may be considered part of the SC of the page. 3. SC which contributes to a satisfying user experience on the page and website. – (A mark of a high-quality site – this statement was repeated 5 times) 4. However, we do expect websites of large companies and organizations to put a great deal of effort into creating a good user experience on their website, including having helpful SC. For large websites, SC may be one of the primary ways that users explore the website and find MC, and a lack of helpful SC on large websites with a lot of content may be a reason for a Low rating. 5. However, some pages are deliberately designed to shift the user‘s attention from the MC to the Ads, monetized links, or SC. In these cases, the MC becomes difficult to read or use, resulting in a poor user experience. These pages should be rated Low. 6. Misleading or potentially deceptive design makes it hard to tell that there‘s no answer, making this page a poor user experience. 7. Redirecting is the act of sending a user to a different URL than the one initially requested. There are many good reasons to redirect from one URL to another, for example, when a website moves to a new address. However, some redirects are designed to deceive search engines and users. These are a very poor user experience, and users may feel tricked or confused. We will call these ―sneaky redirects.‖ Sneaky redirects are deceptive and should be rated Lowest. 8. However, you may encounter pages with a large amount of spammed forum discussions or spammed user comments. We‘ll consider a comment or forum discussion to be ―spammed‖ if someone posts unrelated comments which are not intended to help other users, but rather to advertise a product or create a link to a website. Frequently these comments are posted by a ―bot‖ rather than a real person. Spammed comments are easy to recognize. They may include Ads, download, or other links, or sometimes just short strings of text unrelated to the topic, such as ―Good,‖ ―Hello,‖ ―I‘m new here,‖ ―How are you today,‖ etc. Webmasters should find and remove this content because it is a bad user experience. 9. The modifications make it very difficult to read and are a poor user experience. (Lowest quality MC (copied content with little or no time, effort, expertise, manual curation, or added value for users))
10. Sometimes, the MC of a landing page is helpful for the query, but the page happens to display porn ads or porn links outside the MC, which can be very distracting and potentially provide a poor user experience. 11. The query and the helpfulness of the MC have to be balanced with the user experience of the page. 12. Pages that provide a poor user experience, such as pages that try to download malicious software, should also receive low ratings, even if they have some images appropriate for the query.― The Importance of Unique Content For Your Website NB: ―Duplicated content is often not manipulative and is commonplace on many websites and often free from malicious intent. Copied content can often be penalised algorithmically or manually. Duplicate content is not penalised, but this is often not an optimal set-up for pages, either. Be VERY careful ‗spinning‘ ‗copied‘ text to make it unique!‖ Shaun Anderson, Hobo, <strong>2018</strong> From a quality page point of view, duplicate content (or rather, copied content) can a low-quality indicator. Boilerplate (especially spun) text can be another low-quality indicator. If your website is tarnished with these practices – it is going to be classed ‗low-quality‘ by some part of the Google algorithm: If all you have on your page are indicators of low-quality – you have a low-quality page in <strong>2018</strong> – full stop.
Page 1 and 2: Full Of SEO For Expert & Beginners
Page 3 and 4: Technical Technical SEO deals with
Page 5 and 6: xx. Supplementary Content (SC) on a
Page 7 and 8: lxxxvi. Duplicate Content SEO Best
Page 9 and 10: Link to related content on your sit
Page 11 and 12: The „Rules.‟ Google insists web
Page 13 and 14: NB: ―Google is ―the biggest kin
Page 15 and 16: These are user experience issues Go
Page 17 and 18: NB: ―high quality content is some
Page 19 and 20: Google is on record as saying the e
Page 21 and 22: Low-quality or distracting SC (supp
Page 23 and 24: What is the PURPOSE of your page? I
Page 25 and 26: If A Page Exists Only To Make Money
Page 27 and 28: At the time, I didn‘t immediately
Page 29 and 30: we‘d know dental bridges is somet
Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35: An example of “supplementary” c
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
Page 59 and 60: Highly satisfying website contact i
Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
Page 67 and 68: If someone is putting the hours int
Page 69 and 70: Identifying which pages receive no
Page 71 and 72: REMEMBER - DEAD PAGES are only one
Page 73 and 74: Fortunately, we don‘t actually ne
Page 75 and 76: If your pages were designed to get
Page 77 and 78: So the sensible thing for any webma
Page 79 and 80: and in this instance, it refers to
Page 81 and 82: An effect akin to ‗domain authori
Page 83 and 84: A 10-year-old site that‘s continu
Page 85 and 86: Ranking Factors Google has HUNDREDS
Page 87 and 88:
ultimately trusts the DOMAIN the pa
Page 89 and 90:
Try and get links within page text
Page 91 and 92:
Original content is king and will a
Page 93 and 94:
hidden technique, but as you can se
Page 95 and 96:
I only use emphasis if it‘s natur
Page 97 and 98:
I write natural page copy where pos
Page 99 and 100:
NB: ―Basically you want to create
Page 101 and 102:
Do You Need Lots of Text To Rank Pa
Page 103 and 104:
Page Title Element What Is The Best
Page 105 and 106:
page with thin content. Google care
Page 107 and 108:
you repeated the keyword four times
Page 109 and 110:
Google looks at the description but
Page 111 and 112:
NOFOLLOW - prevents Googlebot from
Page 113 and 114:
Alt Tags & ALT Text NOTE: Alt Tags
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pointing a large version of the sam
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2. www.hobo-web.co.uk/websites-clea
Page 119 and 120:
How Google Treats Subdomains: “We
Page 121 and 122:
Check how your site renders to Goog
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Google doesn‘t care if your page
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If you don‘t HAVE site links, hav
Page 127 and 128:
NB: ―Link to your important pages
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Webmasters are confused about ‗pe
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At any rate - I don‘t need to kno
Page 133 and 134:
301 Redirects Are POWERFUL & WHITE
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NB: ―Anytime you do a bigger chan
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ensure redirects you employ designe
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In 2018 - this is a MUST HAVE best
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Do I Need A Google XML Sitemap For
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If you are a business in the UK - y
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A simple and elegant PHP copyright
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Business hours are 09.00 a.m. to 17
Page 149 and 150:
KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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Good text, simple navigation struct
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
Page 175 and 176:
Rank Google Guideline or Support Do
Page 177:
party service. Visit third party si
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SEO Best eBook 2018 By Shahid Mahmum

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