SEO Best eBook 2018 By Shahid Mahmum

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Your web pages will still get into search results without an XML sitemap if Google can find them by crawling your website if you: 1. Make sure all your pages link to at least one other in your site 2. Link to your important pages often, with (varying anchor text, in the navigation and in page text content if you want best results) Remember – Google needs links to find all the pages on your site, and links spread Pagerank, that help pages rank – so an XML sitemap is never a substitute for a great website architecture. NB: ―Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.‖ Most modern CMS auto-generate XML sitemaps and Google does ask you submit a sitemap in webmaster tools, and I do these days. I prefer to define manually my important pages by links and depth of content, but an XML sitemap is a best practice in <strong>2018</strong> for most sites. NB: ―We support 50 megabytes for a sitemap file, but not everyone else supports 50 megabytes. Therefore, we currently just recommend sticking to the 10 megabyte limit,‖ , Google Google wants to know when primary page content is updated, not when supplementary page content is modified – ―if the content significantly changes, that‘s relevant. If the content, the primary content, doesn‘t change,then I wouldn‘t update it. Read my article on how to get your entire website crawled and indexed by Google. Enough Satisfying Website Information for the Purpose of the Website NB: ―If a page has one of the following characteristics, the Low rating is usually appropriate…..(if) There is an unsatisfying amount of website information for the purpose of the website.‖ Google, <strong>2018</strong> Google wants evaluators to find out who owns the website and who is responsible for the content on it.
If you are a business in the UK – your website also needs to meet the legal requirements necessary to comply with the UK Companies Act 2007. It‘s easy to just incorporate this required information into your footer. NB: ―Companies in the UK must include certain regulatory information on their websites and in their email footers …… or they will breach the Companies Act and risk a fine. OUTLAW Here‘s what you need to know regarding website and email footers to comply with the UK Companies Act (with our information in bold); ———————————- 1. The Company Name – MBSA Marketing LTD (Trading as Hobo) 2. Physical geographic address (A PO Box is unlikely to suffice as a geographic address; but a registered office address would – If the business is a company, the registered office address must be included.) MBSA Marketing LTD trading as Hobo, 68 Finnart Street, Greenock, PA16 8HJ. Scotland, UK 3. the company‘s registration number should be given and, under the Companies Act, the place of registration should be stated (e.g. MBSA Marketing LTD is a company registered in Scotland with company number SC536213 4. email address of the company (It is not sufficient to include a ‗contact us‘ form without also providing an email address and geographic address somewhere easily accessible on the site) info@hobo-web.co.uk 5. The name of the organisation with which the customer is contracting must be given. This might differ from the trading name. Any such difference should be explained The domain hobo-web.co.uk and the Hobo logo and creative is owned by Shaun Anderson and licensed to MBSA Marketing LTD of which Shaun is an employed co-founding director.
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
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What is the PURPOSE of your page? I
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If A Page Exists Only To Make Money
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At the time, I didn‘t immediately
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we‘d know dental bridges is somet
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I think if you focus on like a clea
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What Is E.A.T.? Google aims to rank
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An example of “supplementary” c
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10. Sometimes, the MC of a landing
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Pop-ups suck, everybody seems to ag
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Google states: ―The Ad Experience
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NB: ―once you‘ve fixed the issu
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Use your judgment when evaluating p
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Pages that provide a poor user expe
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Such pages should be rated Lowest,
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Google, in many instances, would ra
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NB: ―Note: Some Webmasters have r
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include YELP and Amazon. Often - us
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Big sites v small sites? Sites with
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Highly satisfying website contact i
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4. Poor page design 5. Malicious ha
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These ‗quality updates‘ are ver
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Does the article provide original c
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If someone is putting the hours int
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Identifying which pages receive no
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REMEMBER - DEAD PAGES are only one
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Fortunately, we don‘t actually ne
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If your pages were designed to get
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So the sensible thing for any webma
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and in this instance, it refers to
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An effect akin to ‗domain authori
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A 10-year-old site that‘s continu
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Ranking Factors Google has HUNDREDS
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ultimately trusts the DOMAIN the pa
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Try and get links within page text
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Page 99 and 100: NB: ―Basically you want to create
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Page 109 and 110: Google looks at the description but
Page 111 and 112: NOFOLLOW - prevents Googlebot from
Page 113 and 114: Alt Tags & ALT Text NOTE: Alt Tags
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Page 117 and 118: 2. www.hobo-web.co.uk/websites-clea
Page 119 and 120: How Google Treats Subdomains: “We
Page 121 and 122: Check how your site renders to Goog
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Page 125 and 126: If you don‘t HAVE site links, hav
Page 127 and 128: NB: ―Link to your important pages
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Page 133 and 134: 301 Redirects Are POWERFUL & WHITE
Page 135 and 136: NB: ―Anytime you do a bigger chan
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Page 139 and 140: In 2018 - this is a MUST HAVE best
Page 141: Do I Need A Google XML Sitemap For
Page 145 and 146: A simple and elegant PHP copyright
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Page 149 and 150: KISS does not mean boring web pages
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Page 155 and 156: 2. AVOID: ―Allowing URLs created
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Page 159 and 160: Spamming Google is often counter-pr
Page 161 and 162: Do you have too many low-quality ba
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Page 167 and 168: Good text, simple navigation struct
Page 169 and 170: sometimes that‘s ranking better s
Page 171 and 172: of using Google+ to confirm this to
Page 173 and 174: Rank Google Guideline or Support Do
Page 175 and 176: Rank Google Guideline or Support Do
Page 177: party service. Visit third party si
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