SEO Best eBook 2018 By Shahid Mahmum

More documents

Recommendations

Info

Specific Advice From Google On Low-Quality Content On Your Site And remember the following, specific advice from Google on removing low-quality content from a domain: ******‖ NB from Google: One other specific piece of guidance we‘ve offered is that low-quality content on some parts of a website can impact the whole site‘s rankings, and thus removing low-quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low-quality pages to a different domain could eventually help the rankings of your higher-quality content. GOOGLE****** Minimise Low-Quality Content & Overlapping Text Content Google may well be able to recognise ‗low-quality‘ a lot better than it does ‗high-quality‘ – so having a lot of ‗low-quality‘ pages on your site is potentially what you are actually going to be rated on (if it makes up most of your site) – now, or in the future. NOT your high-quality content. This is more or less explained by Google spokespeople like . He is constantly on about ‗folding‘ thin pages together, these days (and I can say that certainly has a positive impact on many sites). While his advice in this instance might be specifically about UGC (user-generated content like forums) – I am more interested in what he has to say when he talks about the algorithm looking at the site ―overall‖ and how it ‗thinks‘ when it finds a mixture of highquality pages and low-quality pages. And Google has clearly said in print: NB: ―low-quality content on part of a site can impact a site‘s ranking as a whole.‖ Google Avoid Google‟s punitive algorithms
Fortunately, we don‘t actually need to know and fully understand the ins-and-outs of Google‘s algorithms to know what the best course of action is. The sensible thing in light of Google‘s punitive algorithms is just to not let Google index (or more accurately, rate) low-quality pages on your site. And certainly – stop publishing new „thin‟ pages. Don‘t put your site at risk. If pages get no organic traffic anyway, are out-of-date for instance, and improving them would take a lot of effort and expense, why let Google index them normally, if by rating them it impacts your overall score? Clearing away the low-quality stuff lets you focus on building better stuff on other pages that Google will rank in <strong>2018</strong> and beyond. Ideally, you would have a giant site and every page would be high-quality – but that‘s not practical. A myth is that pages need a lot of text to rank. They don‘t, but a lot of people still try to make text bulkier and unique page-to-page. While that theory is sound (when focused on a single page, when the intent is to deliver utility content to a Google user) using old school <strong>SEO</strong> techniques on especially a large site spread out across many pages seems to amplify site quality problems, after recent algorithm changes, and so this type of optimisation without keeping an eye on overall site quality is self-defeating in the long run. If you want assistance with this type of analysis for your own website, email me here or you can buy a review of your website online here. Investigating A Traffic Drop Every site is impacted by how highly Google rates it.
Page 1 and 2:
Full Of SEO For Expert & Beginners
Page 3 and 4:
Technical Technical SEO deals with
Page 5 and 6:
xx. Supplementary Content (SC) on a
Page 7 and 8:
lxxxvi. Duplicate Content SEO Best
Page 9 and 10:
Link to related content on your sit
Page 11 and 12:
The „Rules.‟ Google insists web
Page 13 and 14:
NB: ―Google is ―the biggest kin
Page 15 and 16:
These are user experience issues Go
Page 17 and 18:
NB: ―high quality content is some
Page 19 and 20:
Google is on record as saying the e
Page 21 and 22: Low-quality or distracting SC (supp
Page 23 and 24: What is the PURPOSE of your page? I
Page 25 and 26: If A Page Exists Only To Make Money
Page 27 and 28: At the time, I didn‘t immediately
Page 29 and 30: we‘d know dental bridges is somet
Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
Page 59 and 60: Highly satisfying website contact i
Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
Page 67 and 68: If someone is putting the hours int
Page 69 and 70: Identifying which pages receive no
Page 71: REMEMBER - DEAD PAGES are only one
Page 75 and 76: If your pages were designed to get
Page 77 and 78: So the sensible thing for any webma
Page 79 and 80: and in this instance, it refers to
Page 81 and 82: An effect akin to ‗domain authori
Page 83 and 84: A 10-year-old site that‘s continu
Page 85 and 86: Ranking Factors Google has HUNDREDS
Page 87 and 88: ultimately trusts the DOMAIN the pa
Page 89 and 90: Try and get links within page text
Page 91 and 92: Original content is king and will a
Page 93 and 94: hidden technique, but as you can se
Page 95 and 96: I only use emphasis if it‘s natur
Page 97 and 98: I write natural page copy where pos
Page 99 and 100: NB: ―Basically you want to create
Page 101 and 102: Do You Need Lots of Text To Rank Pa
Page 103 and 104: Page Title Element What Is The Best
Page 105 and 106: page with thin content. Google care
Page 107 and 108: you repeated the keyword four times
Page 109 and 110: Google looks at the description but
Page 111 and 112: NOFOLLOW - prevents Googlebot from
Page 113 and 114: Alt Tags & ALT Text NOTE: Alt Tags
Page 115 and 116: pointing a large version of the sam
Page 117 and 118: 2. www.hobo-web.co.uk/websites-clea
Page 119 and 120: How Google Treats Subdomains: “We
Page 121 and 122: Check how your site renders to Goog
Page 123 and 124:
Google doesn‘t care if your page
Page 125 and 126:
If you don‘t HAVE site links, hav
Page 127 and 128:
NB: ―Link to your important pages
Page 129 and 130:
Webmasters are confused about ‗pe
Page 131 and 132:
At any rate - I don‘t need to kno
Page 133 and 134:
301 Redirects Are POWERFUL & WHITE
Page 135 and 136:
NB: ―Anytime you do a bigger chan
Page 137 and 138:
ensure redirects you employ designe
Page 139 and 140:
In 2018 - this is a MUST HAVE best
Page 141 and 142:
Do I Need A Google XML Sitemap For
Page 143 and 144:
If you are a business in the UK - y
Page 145 and 146:
A simple and elegant PHP copyright
Page 147 and 148:
Business hours are 09.00 a.m. to 17
Page 149 and 150:
KISS does not mean boring web pages
Page 151 and 152:
John specifically said 2 seconds di
Page 153 and 154:
Google is fooled and manipulated ju
Page 155 and 156:
2. AVOID: ―Allowing URLs created
Page 157 and 158:
49. AVOID: ―Using text that is of
Page 159 and 160:
Spamming Google is often counter-pr
Page 161 and 162:
Do you have too many low-quality ba
Page 163 and 164:
index those pages and then you want
Page 165 and 166:
expert theythey‘re not scientist
Page 167 and 168:
Good text, simple navigation struct
Page 169 and 170:
sometimes that‘s ranking better s
Page 171 and 172:
of using Google+ to confirm this to
Page 173 and 174:
Rank Google Guideline or Support Do
Page 175 and 176:
Rank Google Guideline or Support Do
Page 177:
party service. Visit third party si
show all

SEO Best eBook 2018 By Shahid Mahmum

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?