SEO Best eBook 2018 By Shahid Mahmum

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NB: ―Ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments. The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want.‖ GOOGLE. What Does Google class as a high-quality product page on an e-commerce site? This: This page and site appear to check all the boxes Google wants to see in a high-quality e- commerce website these days. This product page is an example of YMYL page exhibiting ―A satisfying or comprehensive amount of very high-quality MC (main content)‖ and ―Very high level of expertise, highly authoritative/highly trustworthy for the purpose of the page‖ with a ―Very positive reputation―. What Are YMYL Pages? Google classifies web pages that ―potentially impact the future happiness, health, or wealth of users‖ as ―Your Money or Your Life‖ pages (YMYL) and hold these types of pages to higher standards than, for instance, hobby and informational sites. Essentially, if you are selling something to visitors or advising on important matters like finance, law or medical advice – your page will be held to this higher standard. This is a classification of certain pages by Google: NB: ―Your Money or Your Life (YMYL) Pages.― where Google explains: NB: ―Some types of pages could potentially impact the future happiness, health, or wealth of users. We call such pages ―Your Money or Your Life‖ pages, or YMYL―
and in this instance, it refers to a very common type of page: NB: ―Shopping or financial transaction pages: webpages which allow users to make purchases, transfer money, pay bills, etc. online (such as online stores and online banking pages)…..We have very high Page Quality rating standards for YMYL pages because low-quality YMYL pages could potentially negatively impact users‘ happiness, health, or wealth.― It is interesting to note that 1. This example of a ‗high-quality‘ website in the guidelines is from 2013 and 2. The website looks different today. But – this is a clear example of the kind of ‗user experience‘ you are trying to mimic if you have an online e-commerce store and want more Google organic traffic product pages. You might not be able to mimic the positive reputation this US site has, but you are going to have to build your product pages to compete with it, and others like it. What Is “Domain Authority“? NB: ―So domain authority is kind of a theme picked up by SEO companies or SEO tools. So it‘s not really something that we have here at Google.‖ , Google 2018 Domain authority, whether or not is something Google has or not, is an important concept to take note of. Essentially Google ‗trusts‘ some websites more than others and you will find that it is easier to rank using some websites than it is others. SEOs conveniently call this effect ‗domain authority‘ and it seemed to be related to ‗PageRank‘ – the system Google started to rank the web within 1998. NB: ―PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page‘s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B.‖ Google Domain authority is an important ranking phenomenon in Google. Nobody knows exactly how Google calculates, ranks and rates the popularity, reputation, intent or trust of a website, outside of Google, but when I write about domain authority I am generally thinking of sites that are popular, reputable and trusted – all of which can be faked, of course. It‘s a useful metaphor and proxy for quality and sometimes you can use it to work out the likelihood of a site ranking for a particular keyword based on its relative score when compared to competing sites and pages.
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
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What is the PURPOSE of your page? I
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If A Page Exists Only To Make Money
Page 27 and 28: At the time, I didn‘t immediately
Page 29 and 30: we‘d know dental bridges is somet
Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
Page 59 and 60: Highly satisfying website contact i
Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
Page 67 and 68: If someone is putting the hours int
Page 69 and 70: Identifying which pages receive no
Page 71 and 72: REMEMBER - DEAD PAGES are only one
Page 73 and 74: Fortunately, we don‘t actually ne
Page 75 and 76: If your pages were designed to get
Page 77: So the sensible thing for any webma
Page 81 and 82: An effect akin to ‗domain authori
Page 83 and 84: A 10-year-old site that‘s continu
Page 85 and 86: Ranking Factors Google has HUNDREDS
Page 87 and 88: ultimately trusts the DOMAIN the pa
Page 89 and 90: Try and get links within page text
Page 91 and 92: Original content is king and will a
Page 93 and 94: hidden technique, but as you can se
Page 95 and 96: I only use emphasis if it‘s natur
Page 97 and 98: I write natural page copy where pos
Page 99 and 100: NB: ―Basically you want to create
Page 101 and 102: Do You Need Lots of Text To Rank Pa
Page 103 and 104: Page Title Element What Is The Best
Page 105 and 106: page with thin content. Google care
Page 107 and 108: you repeated the keyword four times
Page 109 and 110: Google looks at the description but
Page 111 and 112: NOFOLLOW - prevents Googlebot from
Page 113 and 114: Alt Tags & ALT Text NOTE: Alt Tags
Page 115 and 116: pointing a large version of the sam
Page 117 and 118: 2. www.hobo-web.co.uk/websites-clea
Page 119 and 120: How Google Treats Subdomains: “We
Page 121 and 122: Check how your site renders to Goog
Page 123 and 124: Google doesn‘t care if your page
Page 125 and 126: If you don‘t HAVE site links, hav
Page 127 and 128: NB: ―Link to your important pages
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Webmasters are confused about ‗pe
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At any rate - I don‘t need to kno
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301 Redirects Are POWERFUL & WHITE
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NB: ―Anytime you do a bigger chan
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ensure redirects you employ designe
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In 2018 - this is a MUST HAVE best
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Do I Need A Google XML Sitemap For
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If you are a business in the UK - y
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A simple and elegant PHP copyright
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Business hours are 09.00 a.m. to 17
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KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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Good text, simple navigation struct
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
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Rank Google Guideline or Support Do
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party service. Visit third party si
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