SEO Best eBook 2018 By Shahid Mahmum

affiliate site made ‗just for Google‘, a domain holding page or a small business website with a
real purpose? Ensure you don‘t confuse Google in any way by being explicit with all the
signals you can – to show on your website you are a real business, and your INTENT is
genuine – and even more important today – FOCUSED ON SATISFYING A VISITOR.
NOTE – If a page exists only to make money from Google‘s free traffic – Google calls this
spam. I go into this more, later in this guide.
The transparency you provide on your website in text and links about who you are, what you
do, and how you‘re rated on the web or as a business is one way that Google could use
(algorithmically and manually) to ‗rate‘ your website. Note that Google has a HUGE army of
quality raters and at some point they will be on your site if you get a lot of traffic from
Google.
To rank for specific keyword phrase searches, you usually need to have the keyword phrase
or highly relevant words on your page (not necessarily all together, but it helps) or in links
pointing to your page/site.
Ultimately what you need to do to compete is largely dependent on what the competition for
the term you are targeting is doing. You‘ll need to at least mirror how hard they are
competing if a better opportunity is hard to spot.
As a result of other quality sites linking to your site, the site now has a certain amount
of real PageRank that is shared with all the internal pages that make up your website that will
in future help provide a signal to where this page ranks in the future.
Yes, you need to build links to your site to acquire more PageRank, or Google ‗juice‘ – or
what we now call domain authority or trust. Google is a link-based search engine – it does not
quite understand ‗good‘ or ‗quality‘ content – but it does understand ‗popular‘ content. It can
also usually identify poor, or THIN CONTENT – and it penalises your site for that – or – at
least – it takes away the traffic you once had with an algorithm change. Google doesn‘t like
calling actions the take a ‗penalty‘ – it doesn‘t look good. They blame your ranking drops on
their engineers getting better at identifying quality content or links, or the inverse – lowquality
content and unnatural links. If they do take action your site for paid links – they call
this a ‗Manual Action‘ and you will get notified about it in Webmaster Tools if you sign up.
Link building is not JUST a numbers game, though. One link from a ―trusted authority‖ site
in Google could be all you need to rank high in your niche. Of course, the more ―trusted‖
links you attract, the more Google will trust your site. It is evident you need MULTIPLE
trusted links from MULTIPLE trusted websites to get the most from Google in 2018.