SEO Best eBook 2018 By Shahid Mahmum

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In the video above (June 17 2018), Google‟s Andrey Lipattsev was adamant: Google DOES NOT have a duplicate content penalty. It‘s a good video for a refresher on the subject of duplicated content on your site. He clearly wants people to understand it is NOT a penalty if Google discovers your content is not unique and doesn‟t rank your page above a competitor‟s page. Also, as points out, Google picks the best option to show users depending on who they are and where they are. So sometimes, your duplicate content will appear to users where relevant. This latest advice from Google is useful in that it clarifies Google‘s position, which I quickly paraphrase below: There is no duplicate content penalty Google rewards UNIQUENESS and the signals associated with ADDED VALUE Google FILTERS duplicate content Duplicate content can slow Google down in finding new content XML sitemaps are just about the BEST technical method of helping Google discover your new content Duplicate content is probably not going to set your marketing on fire Google wants you to concentrate signals in canonical documents, and it wants you to focus on making these canonical pages BETTER for USERS. For SEO, it is not necessarily the abundance of duplicate content on a website that is the real issue. It‘s the lack of positive signals that NO unique content or added value provides that will fail to help you rank faster and better in Google. A sensible strategy for SEO would still appear to be to reduce Googlebot crawl expectations and consolidate ranking equity & potential in high-quality canonical pages and you do that by minimising duplicate or near-duplicate content. A self-defeating strategy would be to ‗optimise‘ low-quality or non-unique pages or present low-quality pages to users. Google clearly says that the practice of making your text more ‗unique‘, using lowquality techniques like adding synonyms and related words is: NB: ―probably more counter productive than actually helping your website‖ , Google Duplicate Content SEO Best Practice
Webmasters are confused about ‗penalties‘ for duplicate content, which is a natural part of the web landscape, because Google claims there is NO duplicate content penalty, yet rankings can be impacted negatively, apparently, by what looks like ‗duplicate content‘ problems. The reality in 2018 is that if Google classifies your duplicate content as THIN content, or MANIPULATIVE BOILER-PLATE or NEAR DUPLICATE ‗SPUN‘ content, then you probably DO have a severe problem that violates Google‘s website performance recommendations and this ‗violation‘ will need ‗cleaned‘ up – if – of course – you intend to rank high in Google. Google wants us to understand, in 2018, that MANIPULATIVE BOILER-PLATE or NEAR DUPLICATE ‗SPUN‘ content is NOT ‗duplicate content‘. Duplicate content is not necessarily ‗spammy‘ to Google. The rest of it is e.g: NB: ―Content which is copied, but changed slightly from the original. This type of copying makes it difficult to find the exact matching original source. Sometimes just a few words are changed, or whole sentences are changed, or a ―find and replace‖ modification is made, where one word is replaced with another throughout the text. These types of changes are deliberately done to make it difficult to find the original source of the content. We call this kind of content ―copied with minimal alteration.‖ Google Search Quality Evaluator Guidelines March 2018 of Google also clarified, with examples, that there is: NB: ―No duplicate content penalty‖ but ―We do have some thingsaround duplicate content … that are penalty worthy‖ , Google More Reading: Duplicate content advice from Google in 2018 Double or Indented Listings in Google How do you get Double or Indented Listings in Google SERPs? How do you get two listings from the same website in the top ten results in Google instead of one (in normal view with 10 results). Generally speaking, this means you have at least two pages with enough link equity to reach the top ten results – two pages very relevant to the search term. In 2018 however it
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
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What is the PURPOSE of your page? I
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If A Page Exists Only To Make Money
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At the time, I didn‘t immediately
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What Is E.A.T.? Google aims to rank
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An example of “supplementary” c
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10. Sometimes, the MC of a landing
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Pop-ups suck, everybody seems to ag
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Google states: ―The Ad Experience
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Pages that provide a poor user expe
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Such pages should be rated Lowest,
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Google, in many instances, would ra
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Identifying which pages receive no
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REMEMBER - DEAD PAGES are only one
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If your pages were designed to get
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SEO Best eBook 2018 By Shahid Mahmum

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