SEO Best eBook 2018 By Shahid Mahmum

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28. AVOID: ―Creating a navigational page that simply lists pages without organizing them, for example by subject.‖ 29. AVOID: ―Allowing your 404 pages to be indexed in search engines (make sure that your web server is configured to give a 404 HTTP status code or – in the case of JavaScript-based sites – include a noindex robots meta-tag when non-existent pages are requested).‖ 30. AVOID: ―Blocking 404 pages from being crawled through the robots.txt file.‖ 31. AVOID: ―Providing only a vague message like ―Not found‖, ―404‖, or no 404 page at all.‖ 32. AVOID: ―Using a design for your 404 pages that isn‘t consistent with the rest of your site.‖ 33. AVOID: ―Using lengthy URLs with unnecessary parameters and session IDs.‖ 34. AVOID: ―Choosing generic page names like ―page1.html‖.‖ 35. AVOID: ―Using excessive keywords like ―baseball-cards-baseball-cardsbaseballcards.htm‖.‖ 36. AVOID: ―Having deep nesting of subdirectories like ―…/dir1/dir2/dir3/dir4/dir5/dir6/page.html‖.‖ 37. AVOID: ―Using directory names that have no relation to the content in them.‖ 38. AVOID: ―Having pages from subdomains and the root directory access the same content, for example, ―domain.com/page.html‖ and ―sub.domain.com/page.html‖.‖ 39. AVOID: ―Writing sloppy text with many spelling and grammatical mistakes.‖ 40. AVOID: ―Awkward or poorly written content.‖ 41. AVOID: ―Embedding text in images and videos for textual content: users may want to copy and paste the text and search engines can‘t read it.‖ 42. AVOID: ―Dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation.‖ 43. AVOID: ―Rehashing (or even copying) existing content that will bring little extra value to users.‖ 44. AVOID: ―Having duplicate or near-duplicate versions of your content across your site.‖ 45. AVOID: ―Inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users.‖ 46. AVOID: ―Having blocks of text like ―frequent misspellings used to reach this page‖ that add little value for users.‖ 47. AVOID: ―Deceptively hiding text from users, but displaying it to search engines.‖ 48. AVOID: ―Writing generic anchor text like ―page‖, ―article‖, or ―click here‖.‖
49. AVOID: ―Using text that is off-topic or has no relation to the content of the page linked to.‖ 50. AVOID: ―Using the page‘s URL as the anchor text in most cases, although there are certainly legitimate uses of this, such as promoting or referencing a new website‘s address.‖ 51. AVOID: ―Writing long anchor text, such as a lengthy sentence or short paragraph of text.‖ 52. AVOID: ―Using CSS or text styling that make links look just like regular text.‖ 53. AVOID: ―Using excessively keyword-filled or lengthy anchor text just for search engines.‖ 54. AVOID: ―Creating unnecessary links that don‘t help with the user‘s navigation of the site.‖ 55. AVOID: ―Using generic filenames like ―image1.jpg‖, ―pic.gif‖, ―1.jpg‖ when possible—if your site has thousands of images you might want to consider automating the naming of the images.‖ 56. AVOID: ―Writing extremely lengthy filenames.‖ 57. AVOID: ―Stuffing keywords into alt text or copying and pasting entire sentences.‖ 58. AVOID: ―Writing excessively long alt text that would be considered spammy.‖ 59. AVOID: ―Using only image links for your site‘s navigation‖. 60. AVOID: ―Attempting to promote each new, small piece of content you create; go for big, interesting items.‖ 61. AVOID: ―Involving your site in schemes where your content is artificially promoted to the top of these services.‖ 62. AVOID: ―Spamming link requests out to all sites related to your topic area.‖ 63. AVOID: ―Purchasing links from another site with the aim of getting PageRank‖ This is straightforward stuff but sometimes it‘s the simple stuff that often gets overlooked. Of course, you combine the above together with the technical recommendations in Google guidelines for webmasters. Don‘t make these simple but dangerous mistakes….. 1. Avoid duplicating content on your site found on other sites. Yes, Google likes content, but it *usually* needs to be well linked to, unique and original to get you to the top! 2. Don‘t hide text on your website. Google may eventually remove you from the SERPs. 3. Don‘t buy 1000 links and think ―that will get me to the top!‖. Google likes natural link growth and often frowns on mass link buying.
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
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What is the PURPOSE of your page? I
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If A Page Exists Only To Make Money
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At the time, I didn‘t immediately
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we‘d know dental bridges is somet
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I think if you focus on like a clea
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What Is E.A.T.? Google aims to rank
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An example of “supplementary” c
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10. Sometimes, the MC of a landing
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Pop-ups suck, everybody seems to ag
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Google states: ―The Ad Experience
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NB: ―once you‘ve fixed the issu
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Use your judgment when evaluating p
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Pages that provide a poor user expe
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Such pages should be rated Lowest,
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Google, in many instances, would ra
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NB: ―Note: Some Webmasters have r
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include YELP and Amazon. Often - us
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Big sites v small sites? Sites with
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Highly satisfying website contact i
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4. Poor page design 5. Malicious ha
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These ‗quality updates‘ are ver
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Does the article provide original c
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If someone is putting the hours int
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Identifying which pages receive no
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REMEMBER - DEAD PAGES are only one
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Fortunately, we don‘t actually ne
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If your pages were designed to get
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So the sensible thing for any webma
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and in this instance, it refers to
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An effect akin to ‗domain authori
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A 10-year-old site that‘s continu
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Ranking Factors Google has HUNDREDS
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ultimately trusts the DOMAIN the pa
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Try and get links within page text
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Original content is king and will a
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hidden technique, but as you can se
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I only use emphasis if it‘s natur
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I write natural page copy where pos
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NB: ―Basically you want to create
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Do You Need Lots of Text To Rank Pa
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Page Title Element What Is The Best
Page 105 and 106: page with thin content. Google care
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Page 109 and 110: Google looks at the description but
Page 111 and 112: NOFOLLOW - prevents Googlebot from
Page 113 and 114: Alt Tags & ALT Text NOTE: Alt Tags
Page 115 and 116: pointing a large version of the sam
Page 117 and 118: 2. www.hobo-web.co.uk/websites-clea
Page 119 and 120: How Google Treats Subdomains: “We
Page 121 and 122: Check how your site renders to Goog
Page 123 and 124: Google doesn‘t care if your page
Page 125 and 126: If you don‘t HAVE site links, hav
Page 127 and 128: NB: ―Link to your important pages
Page 129 and 130: Webmasters are confused about ‗pe
Page 131 and 132: At any rate - I don‘t need to kno
Page 133 and 134: 301 Redirects Are POWERFUL & WHITE
Page 135 and 136: NB: ―Anytime you do a bigger chan
Page 137 and 138: ensure redirects you employ designe
Page 139 and 140: In 2018 - this is a MUST HAVE best
Page 141 and 142: Do I Need A Google XML Sitemap For
Page 143 and 144: If you are a business in the UK - y
Page 145 and 146: A simple and elegant PHP copyright
Page 147 and 148: Business hours are 09.00 a.m. to 17
Page 149 and 150: KISS does not mean boring web pages
Page 151 and 152: John specifically said 2 seconds di
Page 153 and 154: Google is fooled and manipulated ju
Page 155: 2. AVOID: ―Allowing URLs created
Page 159 and 160: Spamming Google is often counter-pr
Page 161 and 162: Do you have too many low-quality ba
Page 163 and 164: index those pages and then you want
Page 165 and 166: expert theythey‘re not scientist
Page 167 and 168: Good text, simple navigation struct
Page 169 and 170: sometimes that‘s ranking better s
Page 171 and 172: of using Google+ to confirm this to
Page 173 and 174: Rank Google Guideline or Support Do
Page 175 and 176: Rank Google Guideline or Support Do
Page 177: party service. Visit third party si
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