SEO Best eBook 2018 By Shahid Mahmum

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Does that imply what we call a keyword stuffing ―penalty‖ for a page, Google calls ‗ignoring that‗. From what I‘ve observed, pages can seem to perform bad for sloppy keyword phrase stuffing, although they still can rank for long tail variations of it. NB: ―The bottom line is using more relevant keyword variations = more traffic‖. Aaron Wall He goes further with an excellent piece of advice even in 2018: NB: Each piece of duplication in your on-page SEO strategy is ***at best*** wasted opportunity. Worse yet, if you are aggressive with aligning your on page heading, your page title, and your internal + external link anchor text the page becomes more likely to get filtered out of the search results (which is quite common in some aggressive spaces). Aaron Wall, 2009 Focus On The User As Google says in their manifesto: NB: ―Focus on the user and all else will follow.‖ Google It is time to focus on the user when it comes to content marketing, and the bottom line is you need to publish unique content free from any low-quality signals if expect some sort of traction in Google SERPs (Search Engine Result Pages). NB: ―high quality content is something I’d focus on. I see lots and lots of SEO blogs talking about user experience, which I think is a great thing to focus on as well. Because that essentially kind of focuses on what we are trying to look at as well. We want to rank content that is useful for (Google users) and if your content is really useful for them, then we want to rank it.‖ , Google 2018 Those in every organisation with the responsibility of adding content to a website should understand these fundamental aspects about satisfying web content because the door is firmly closing on unsatisfying web content. Low-quality content can severely impact the success of SEO, in 2018. SEO copywriting is a bit of a dirty word – but the text on a page still requires optimised, using familiar methods, albeit published in a markedly different way than we, as SEO, used to get away with. Optimise For User Intent & Satisfaction
NB: ―Basically you want to create high-quality sites following our webmaster guidelines, and focus on the user, try to answer the user, try to satisfy the user, and all eyes will follow.‖ , Google 2018 When it comes to writing SEO-friendly text for Google, we must optimise for user intent, not simply what a user typed into Google. Google will send people looking for information on a topic to the highest quality, relevant pages it knows about, often BEFORE it relies on how Google ‗used‗ to work e.g. relying on finding near or exact match instances of a keyword phrase on any one page, regardless of the actual ‗quality‘ of that page. Google is constantly evolving to better understand the context and intent of user behaviour, and it doesn‘t mind rewriting the query used to serve high-quality pages to users that more comprehensively deliver on user satisfaction e.g. explore topics and concepts in a unique and satisfying way. Of course, optimising for user intent, even in this fashion, is something a lot of marketers had been doing long before query rewriting and Google Hummingbirdcame along. Focus on „Things‟, Not „Strings‟ NB: ―we‘ve been working on an intelligent model—in geek-speak, a ―graph‖—that understands real-world entities and their relationships to one another: things, not strings‖ Google 2012
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
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What is the PURPOSE of your page? I
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If A Page Exists Only To Make Money
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At the time, I didn‘t immediately
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we‘d know dental bridges is somet
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I think if you focus on like a clea
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What Is E.A.T.? Google aims to rank
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An example of “supplementary” c
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10. Sometimes, the MC of a landing
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Pop-ups suck, everybody seems to ag
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Google states: ―The Ad Experience
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NB: ―once you‘ve fixed the issu
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Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
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Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
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Page 69 and 70: Identifying which pages receive no
Page 71 and 72: REMEMBER - DEAD PAGES are only one
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Page 75 and 76: If your pages were designed to get
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Page 87 and 88: ultimately trusts the DOMAIN the pa
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Page 91 and 92: Original content is king and will a
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Page 95 and 96: I only use emphasis if it‘s natur
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Page 127 and 128: NB: ―Link to your important pages
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Page 135 and 136: NB: ―Anytime you do a bigger chan
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Page 139 and 140: In 2018 - this is a MUST HAVE best
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KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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Good text, simple navigation struct
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
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Rank Google Guideline or Support Do
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party service. Visit third party si
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