SEO Best eBook 2018 By Shahid Mahmum

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The pages that remain after a URL clear-out, can be reworked and improved. In fact – they MUST BE improved if you are to win more rankings and get more Google organic traffic in future. This is time-consuming – just like Google wants it to be. You need to review DEAD pages with a forensic eye and ask: Are these pages high-quality and very relevant to a search term? Do these pages duplicate content on the pages on the site? Are these pages automatically generated, with little or no unique text content on them? Is the purpose of this page met WITHOUT sending visitors to another page e.g. doorway pages? Will these pages ever pick up natural links? Is the intent of these pages to inform first? ( or profit from organic traffic through advertising?) Are these pages FAR superior to the competition in Google presently for the search term you want to rank? This is actually very important. If the answer to any of the above is NO – then it is imperative you take action to minimise the amount of these types of pages on your site. What about DEAD pages with incoming backlinks or a lot of text content? Bingo! Use 301 redirects (or use canonical link elements) to redirect any asset you have with some value to Googlebot to equivalent, up to date sections on your site. Do NOT just redirect these pages to your homepage. Rework available content before you bin it High-quality content is expensive – so rework content when it is available. Medium quality content can always be made higher quality – in fact – a page is hardly ever finished in 2018. EXPECT to come back to your articles every six months to improve them to keep them moving in the right direction. Sensible grouping of content types across the site can often leave you with substantial text content that can be reused and repackaged in a way that the same content originally spread over multiple pages, now consolidated into one page reworked and shaped around a topic, has a considerably much more successful time of it in Google SERPs in 2018. Well, it does if the page you make is useful and has a purpose other than just to make money.
REMEMBER – DEAD PAGES are only one aspect of a site review. There‘s going to be a large percentage of any site that gets a little organic traffic but still severely underperforms, too – tomorrows DEAD pages. I call these POOR pages in my reviews. Specific Advice From Google on Pruning Content From Your Site If you have very low-quality site form a content point of view, just deleting the content (or noindexing it) is probably not going to have a massive positive impact on your rankings. Ultimately the recommendation in 2018 is to focus on ―improving content‖ as ―you have the potential to go further down if you remove that content”. NB: ―Ultimately, you just want to have a really great site people love. I know it sounds like a cliché, but almost [all of] what we are looking for is surely what users are looking for. A site with content that users love – let’s say they interact with content in some way – that will help you in ranking in general, not with Panda. Pruning is not a good idea because with Panda, I don‘t think it will ever help mainly because you are very likely to get Panda penalized – Pandalized – because of low-quality content…content that‘s actually ranking shouldn‘t perhaps rank that well. Let‘s say you figure out if you put 10,000 times the word ―pony‖ on your page, you rank better for all queries. What Panda does is disregard the advantage you figure out, so you fall back where you started. I don’t think you are removing content from the site with potential to rank – you have the potential to go further down if you remove that content. I would spend resources on improving content, or, if you don’t have the means to save that content, just leave it there. Ultimately people want good sites. They don‘t want empty pages and crappy content. Ultimately that‘s your goal – it‘s created for your users.‖ , Google 2018
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
Page 19 and 20: Google is on record as saying the e
Page 21 and 22: Low-quality or distracting SC (supp
Page 23 and 24: What is the PURPOSE of your page? I
Page 25 and 26: If A Page Exists Only To Make Money
Page 27 and 28: At the time, I didn‘t immediately
Page 29 and 30: we‘d know dental bridges is somet
Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
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Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
Page 67 and 68: If someone is putting the hours int
Page 69: Identifying which pages receive no
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Page 75 and 76: If your pages were designed to get
Page 77 and 78: So the sensible thing for any webma
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Page 85 and 86: Ranking Factors Google has HUNDREDS
Page 87 and 88: ultimately trusts the DOMAIN the pa
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Page 91 and 92: Original content is king and will a
Page 93 and 94: hidden technique, but as you can se
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Page 99 and 100: NB: ―Basically you want to create
Page 101 and 102: Do You Need Lots of Text To Rank Pa
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Page 105 and 106: page with thin content. Google care
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Page 109 and 110: Google looks at the description but
Page 111 and 112: NOFOLLOW - prevents Googlebot from
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Check how your site renders to Goog
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Google doesn‘t care if your page
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If you don‘t HAVE site links, hav
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NB: ―Link to your important pages
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Webmasters are confused about ‗pe
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At any rate - I don‘t need to kno
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301 Redirects Are POWERFUL & WHITE
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NB: ―Anytime you do a bigger chan
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ensure redirects you employ designe
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In 2018 - this is a MUST HAVE best
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Do I Need A Google XML Sitemap For
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If you are a business in the UK - y
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A simple and elegant PHP copyright
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Business hours are 09.00 a.m. to 17
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KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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Good text, simple navigation struct
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
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Rank Google Guideline or Support Do
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party service. Visit third party si
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SEO Best eBook 2018 By Shahid Mahmum

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