SEO Best eBook 2018 By Shahid Mahmum

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Historically sites that had domain authority or online business authority had lots of links to them, hence why link building was so popular a tactic – and counting these links is generally how most 3rd party tools still calculate it a pseudo domain authority score for websites today. Massive domain authority and ranking ‗trust‘ was awarded to very successful sites that had gained a lot of links from credible sources, and other online business authorities too. Google calls it, ‗online business authority‗ NB: ―Amazon has a lot of ―online business authority‖‖…. (Official Google Webmaster Blog) SEO more usually talk about domain trust and domain authority based on the number, type and quality of incoming links to a site. Examples of trusted, authority domains include Wikipedia, the W3C and Apple. e.g.: these are very successful brands. How did you take advantage of being an online business authority? You turned the site into an SEO Black Hole to horde the benefits of domain authority and published lots of content sometimes with little thought to quality. On any subject. Because Google would rank it! I think this ‗quality score‘ Google has developed since 2010 could be Google‘s answer to this sort of historical domain authority abuse. NB: ―And we actually came up with a classifier to say, okay, IRS or Wikipedia or New York Times is over on this side, and the low-quality sites are over on this side. And you can really see mathematical reasons…Matt Cutts 2011 and NB: “The score is determined from quantities indicating user actions of seeking out and preferring particular sites and the resources found in particular sites. *****A site quality score for a particular site**** can be determined by computing a ratio of a numerator that represents user interest in the site as reflected in user queries directed to the site and a denominator that represents user interest in the resources found in the site as responses to queries of all kinds The site quality score for a site can be used as a signal to rank resources, or to rank search results that identify resources, that are found in one site relative to resources found in another site.‖ Navneet Panda, Google Patent
An effect akin to ‗domain authority‘ is still visible in 2018 but this new phenomenon is probably based on site quality scores, potential authorship value scores, user interest and other classifiers, as well as Pagerank. This takes a lot of work and a lot of time to create, or even mimic, such a site. NB: ―Brands are the solution, not the problem, Brands are how you sort out the cesspool.‖ Eric Schmidt, Google Google is going to present users with sites that are recognisable to them. If you are a ‗brand‘ in your space or well-cited site, Google wants to rank your stuff at the top as it won‘t make Google look stupid. Getting links from ‗Brands‘ (or well-cited websites) in niches can also mean getting ‗quality links‘. Easier said than done, for most, of course, but that is the point of link building – to get these type of links. Does Google Prefer Big Brands In Organic SERPs? Well, yes. It‘s hard to imagine that a system like Google‘s was not designed exactly over the last few years to deliver the listings it does today – and it is often filled even in 2018 with content that ranks high likely because of the domain the content is on. Big brands also find it harder to take advantage of ‗domain authority‘ in 2018. Its harder for most businesses because low-quality content on parts of a domain can negatively impact the rankings of an entire domain. NB: ―I mean it‘s kind of like we look at your web site overall. And if there‘s this big chunk of content here or this big chunk kind of important wise of your content, there that looks really iffy, then that kind of reflects across the overall picture of your website. ‖ , Google Google has introduced (at least) a ‗percieved‘ risk to publishing lots of lower-quality pages on your site to in an effort to curb production of old-style SEO friendly content based on manipulating early search engine algorithms. We are dealing with new algorithms designed to target old style SEO tactics and that focus around the truism that DOMAIN ‗REPUTATION‘ plus LOTS of PAGES plus SEO equals LOTS of Keywords equals LOTS of Google traffic. A big site can‘t just get away with publishing LOTS of lower quality content in the cavalier way they used to – not without the ‗fear‘ of primary content being impacted and organic search traffic throttled negatively to important pages on the site.
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
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What is the PURPOSE of your page? I
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If A Page Exists Only To Make Money
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At the time, I didn‘t immediately
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Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
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Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
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Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
Page 67 and 68: If someone is putting the hours int
Page 69 and 70: Identifying which pages receive no
Page 71 and 72: REMEMBER - DEAD PAGES are only one
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Page 75 and 76: If your pages were designed to get
Page 77 and 78: So the sensible thing for any webma
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Page 85 and 86: Ranking Factors Google has HUNDREDS
Page 87 and 88: ultimately trusts the DOMAIN the pa
Page 89 and 90: Try and get links within page text
Page 91 and 92: Original content is king and will a
Page 93 and 94: hidden technique, but as you can se
Page 95 and 96: I only use emphasis if it‘s natur
Page 97 and 98: I write natural page copy where pos
Page 99 and 100: NB: ―Basically you want to create
Page 101 and 102: Do You Need Lots of Text To Rank Pa
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Page 119 and 120: How Google Treats Subdomains: “We
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Page 125 and 126: If you don‘t HAVE site links, hav
Page 127 and 128: NB: ―Link to your important pages
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At any rate - I don‘t need to kno
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301 Redirects Are POWERFUL & WHITE
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NB: ―Anytime you do a bigger chan
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ensure redirects you employ designe
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In 2018 - this is a MUST HAVE best
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Do I Need A Google XML Sitemap For
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If you are a business in the UK - y
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A simple and elegant PHP copyright
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Business hours are 09.00 a.m. to 17
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KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
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Rank Google Guideline or Support Do
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party service. Visit third party si
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