SEO Best eBook 2018 By Shahid Mahmum

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With this in mind – I am already building affiliate sites differently, for instance. Doorway Pages Google algorithms consistently target sites with doorway pages in quality algorithm updates. The definition of a ―doorway page‖ can change over time. For example in the images below (from 2011), all pages on the site seemed to be hit with a -50+ ranking penalty for every keyword phrase the website ranked for. At first Google rankings for commercial keyword phrases collapsed which led to somewhat of a ―traffic apocalypse―: The webmaster then received an email from Google via Google Webmaster Tools (now called Google Search Console): NB: “Google Webmaster Tools notice of detected doorway pages on xxxxxxxx – Dear site owner or webmaster of xxxxxxxx, We‘ve detected that some of your site‘s pages may be using techniques that are outside Google‘s Webmaster Guidelines. Specifically, your site may have what we consider to be doorway pages – groups of ―cookie cutter‖ or lowquality pages. Such pages are often of low value to users and are often optimized for single words or phrases in order to channel users to a single location. We believe that doorway pages typically create a frustrating user experience, and we encourage you to correct or remove any pages that violate our quality guidelines. Once you‘ve made these changes, please submit your site for reconsideration in Google‘s search results. If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.‖ Google Search Quality Team
At the time, I didn‘t immediately class the pages on the affected sites in question asdoorway pages. It‘s evident Google‘s definition of a doorways changes over time. A lot of people do not realise they are building what Google classes as doorway pages….. and it was indicative to me that ….. what you intend to do with the traffic Google sends you may in itself, be a ranking factor not too often talked about. What Does Google Classify As Doorway Pages? Google classes many types of pages as doorway pages. Doorway pages can be thought of as lots of pages on a website designed to rank for very specific keywords using minimal original text content e.g. location pages often end up looking like doorway pages. Its actually a very interesting aspect of modern <strong>SEO</strong> and one that is constantly shifting. In the recent past, location-based SERPs were often lower-quality, and so Google historically ranked location-based doorway pages in many instances. There is some confusion for real businesses who THINK they SHOULD rank for specific locations where they are not geographically based and end up using doorway-type pages to rank for these locations. What Google Says About Doorway Pages Google said a few years ago:
Page 1 and 2: Full Of SEO For Expert & Beginners
Page 3 and 4: Technical Technical SEO deals with
Page 5 and 6: xx. Supplementary Content (SC) on a
Page 7 and 8: lxxxvi. Duplicate Content SEO Best
Page 9 and 10: Link to related content on your sit
Page 11 and 12: The „Rules.‟ Google insists web
Page 13 and 14: NB: ―Google is ―the biggest kin
Page 15 and 16: These are user experience issues Go
Page 17 and 18: NB: ―high quality content is some
Page 19 and 20: Google is on record as saying the e
Page 21 and 22: Low-quality or distracting SC (supp
Page 23 and 24: What is the PURPOSE of your page? I
Page 25: If A Page Exists Only To Make Money
Page 29 and 30: we‘d know dental bridges is somet
Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
Page 59 and 60: Highly satisfying website contact i
Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
Page 67 and 68: If someone is putting the hours int
Page 69 and 70: Identifying which pages receive no
Page 71 and 72: REMEMBER - DEAD PAGES are only one
Page 73 and 74: Fortunately, we don‘t actually ne
Page 75 and 76: If your pages were designed to get
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So the sensible thing for any webma
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and in this instance, it refers to
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An effect akin to ‗domain authori
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A 10-year-old site that‘s continu
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Ranking Factors Google has HUNDREDS
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ultimately trusts the DOMAIN the pa
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Try and get links within page text
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Original content is king and will a
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hidden technique, but as you can se
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I only use emphasis if it‘s natur
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I write natural page copy where pos
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NB: ―Basically you want to create
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Do You Need Lots of Text To Rank Pa
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Page Title Element What Is The Best
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page with thin content. Google care
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you repeated the keyword four times
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Google looks at the description but
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NOFOLLOW - prevents Googlebot from
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Alt Tags & ALT Text NOTE: Alt Tags
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pointing a large version of the sam
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2. www.hobo-web.co.uk/websites-clea
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How Google Treats Subdomains: “We
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Check how your site renders to Goog
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Google doesn‘t care if your page
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If you don‘t HAVE site links, hav
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NB: ―Link to your important pages
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Webmasters are confused about ‗pe
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At any rate - I don‘t need to kno
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301 Redirects Are POWERFUL & WHITE
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NB: ―Anytime you do a bigger chan
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ensure redirects you employ designe
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In 2018 - this is a MUST HAVE best
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Do I Need A Google XML Sitemap For
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If you are a business in the UK - y
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A simple and elegant PHP copyright
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Business hours are 09.00 a.m. to 17
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KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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Good text, simple navigation struct
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
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Rank Google Guideline or Support Do
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party service. Visit third party si
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SEO Best eBook 2018 By Shahid Mahmum

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