Business Chief April 2019

201
$40bn+
Approximate
revenue
2002
Year founded
44,000
Approximate number
of employees
just occurred, as we’re seeing radical
efficiency appearing in our business,”
Drake said. “From a lead generation
perspective, we’re using Pardot to
prioritise who we should be contacting,
Einstein is going in in the near future to
help us become more intuitive and predictive
about who we should be calling
and what our most qualified leads are,”
he continued. “It’s enabling our teams
to put the next natural customer experience
step into place.” Lightning has
enabled T-Mobile to personalise the
Salesforce CRM platform to its brand,
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