Business Chief April 2019

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the Plymouth Rock Direct Response
Channel has grown significantly.
“We plan to grow our business quite
rapidly over the next several years
and feel our multi-channel approach
to distribution should fuel growth in
these new states for both our direct
and independent agent channels,”
Lyons explains. Throughout this
journey, he is confident the organization
will not lose the unique touch that
led to this success in the first place,
with customer service being at the
forefront of everything it does.
“Plymouth Rock was founded on the
principle that a higher standard of
customer service would make us stand
out in an already-crowded industry.
Treating our customers with courtesy,
valuing their time, and understanding
and empathizing with their issues has
been crucial to our success. That is still
part of our DNA. We respect the brand
equity that Plymouth Rock has built since
day one and honor our cultural values.”
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