Business Chief April 2019

SUSTAINABILITY
66
Today more, than 1.66mn farmers
and workers are in Fairtradecertified
producer organizations.
In my view, no other organization has
done more to make consumers stop,
consider and care where their food,
drink, clothes and jewelry come from
than Fairtrade.
Inspired by Fairtrade and consumer
demand for ethically-sourced products,
there is an emerging trend for manufacturers
to develop their own sustainable
sourcing models – even the likes of Tesco
and Sainsbury’s are following suit.
While a proactive commitment to
sustainable sourcing is to be applauded,
setting up an entirely new sourcing
model – and doing it well – is no mean
feat. I speak from experience of
converting English Tea Shop to run
on a Creating Shared Value model
throughout our supply chain from
seed to cup. The impact of creating
and implementing our own sourcing
model has been profound not only for
the farmers but for our business and
all those in our community, or our
Prajāva as we like to call it.
APRIL 2019