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Business Chief April 2019

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PEOPLE<br />

60<br />

$29.6bn<br />

Approximate<br />

revenue<br />

1847<br />

Year Philip Morris<br />

was founded<br />

80,600+<br />

Approximate number<br />

of employees<br />

– on a budget no less – she emphasises:<br />

“I’ve spent the last 15 years of my life<br />

trying to come up with something to<br />

wipe that off my tombstone.”<br />

In her new role at Philip Morris<br />

International, Salzman believes she<br />

has found exactly that. “I have never<br />

seen a company that cares more about<br />

getting it right on this topic of inclusion<br />

and diversity,” she says. Philip Morris<br />

International is an Equal-Salary company,<br />

ensuring that it remains committed<br />

to equal pay for men and women.<br />

Salzman is devoted to ensuring that<br />

along with equal pay comes equal<br />

respect and recognition and notes the<br />

challenge of being<br />

a top-level female executive at the firm:<br />

“I’ve never really been iconic. I’ve always<br />

just been someone who worked hard.<br />

I feel now, as one of two women on<br />

our Global Executive Committee, an<br />

extraordinary burden on behalf of all<br />

women to get it right.” In addition to<br />

fighting for women in the boardroom,<br />

Salzman is applying her ideals to the<br />

business of cigarettes. “One of the<br />

things I’m most passionate about is<br />

that we need to do a better job making<br />

sure women get information about<br />

harm reduction,” she explains. “Because<br />

of regulatory restrictions on things you<br />

can and can’t do with women in media,<br />

it’s tougher to bring smoke-free<br />

information to that demographic.”<br />

Philip Morris is currently organising<br />

a women’s initiative in order to mitigate<br />

the health risks placed upon half the<br />

world’s population. “You’ll see us<br />

launch communications campaigns,<br />

over the course of the next several<br />

months that will include women who<br />

quit, woman who smoked themselves,<br />

and make themselves into role models<br />

APRIL <strong>2019</strong>

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