Business Chief April 2019

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Welcome to the un-agency. Think Digital is a data-driven, digital marketing agency focused on driving business results. We believe that we succeed when our clients succeed, so we make that the foundation of every relationship. SEARCH ENGINE MARKETING SEARCH ENGINE OPTIMIZATION NATIVE DISPLAY & MEDIA SHOPPING & DYNAMIC PRODUCT AD CAMPAIGNS DATA SCIENCE & ANALYTICS DIGITAL STRATEGY & PLANNING LET’S WORK TOGETHER www.think-digital.com
“What sets Plymouth Rock apart from our competitors is that we try to form really strategic partnerships with these companies: it’s not just one size fits all” — Tom Lyons, <strong>Chief</strong> Operations Officer, Direct Response Channel, Plymouth Rock Assurance of insurtech companies both from a technology and a distribution perspective,” says Lyons. “What sets Plymouth Rock apart from our competitors is that we try to form tailored strategic partnerships with these companies. It’s not just one size fits all.” For example, the insurer has partnered with other alternative distribution partners, which it calls Super Agents, throughout the country. The company has integrated with these partners through LeadCloud, a leading data integration partner. “Regional direct writers need to be scrappy and agile in how we form partnerships and how we integrate with them,” Lyons emphasizes. There’s a fine line to those arrangements, but several have worked out well for Plymouth Rock and its partners. “Transparency and collaboration is at the forefront of how we form these strategic partnerships to ensure win-win relationships,” says Lyons. As well as startups, Plymouth Rock maintains relationships with more established tech partners in order to leverage the latest technology for a truly superior customer experience. Working with Salesforce.com, a customer relationship management (CRM) system, gives the company a unified 360-degree view of both current and prospective customers. “We monitor the customer journey all the way throughout their lifecycle with us through every touch point,” Lyons explains. “We understand if they like to communicate with us via email, chat, text or phone, so we can tailor the customer experience specific to those individuals. In addition, partnerships with IBM and Acxiom are instrumental for data management. We are pursuing multichannel marketing, where we execute a variety of different marketing 249 canada.businesschief.com
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CANADA EDITION APRIL 2019 canada.bu
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CANADA EDITION Click the home icon
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54 Equality, diversity and respect:
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150 Cirque du Soleil 190 T-Mobile 1
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240 Plymouth Rock Assurance 254 Gli
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TECHNOLOGY 13 www.businesschief.com
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TECHNOLOGY 15 www.businesschief.com
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TECHNOLOGY CLICK TO WATCH: ‘FINNI
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TECHNOLOGY operating,” she reflec
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TECHNOLOGY “Our role is not a sho
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TECHNOLOGY 23 to innovative startup
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TECHNOLOGY COMPANY FACTS • Finnin
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TECHNOLOGY 27 “Finning wants to s
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TECHNOLOGY 29 opportunities to part
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LEADERSHIP 32 Americas: The 5G futu
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LEADERSHIP 34 Looking back on a car
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LEADERSHIP 36 $46bn Approximate rev
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LEADERSHIP 38 The potential for end
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LEADERSHIP “There is a direct con
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LEADERSHIP 42 “Vodafone is truly
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TECHNOLOGY THE DIGITAL DISRUPTION 4
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TECHNOLOGY 46 There aren’t many C
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TECHNOLOGY 48 “We tried to count
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TECHNOLOGY 50 were to go to a store
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TECHNOLOGY 52 “We put a lot of em
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PEOPLE 54 Equality, diversity and r
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PEOPLE 56 Marian Salzman, Senior Vi
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PEOPLE 58 “I have never seen a co
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PEOPLE 60 $29.6bn Approximate reven
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PEOPLE 62 as a consequence.” Howe
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SUSTAINABILITY PEOPLE POWERED: SIX
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SUSTAINABILITY 66 Today more, than
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SUSTAINABILITY wrong thing when try
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SUSTAINABILITY “The impact of cre
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April 29-30, 2019 The Ritz Carlton,
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CITY FOCUS 74 City Focus HAMIL Busi
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CITY FOCUS | HAMILTON 76 ocated at
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CITY FOCUS | HAMILTON 1846 Official
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CITY FOCUS | HAMILTON he saved 100
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CITY FOCUS | HAMILTON understands m
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OPTIMIZE FIELD WORKERS, SERVICE & A
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TOP 10 86 APRIL 2019
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TOP 10 88 10 Baskin-Robbins Est. 19
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TOP 10 90 08 Subway Est. 1965 The C
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TOP 10 92 06 Dunkin’ Donuts Est.
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TOP 10 94 04 Marriott International
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TOP 10 96 02 “Every day, more tha
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TOP 10 98 01 McDonald’s Est. 1940
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100 DIGITALLY DISRUPTING THE CANADI
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GORE MUTUAL INSURANCE Gore Mutual I
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Impacting Business Results For almo
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GORE MUTUAL INSURANCE 1839 Year fou
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TRANSFORMING THE INSURANCE WORLD Vi
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GORE MUTUAL INSURANCE 110 CLICK TO
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“More than just another pretty da
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GORE MUTUAL INSURANCE Gore Mutual -
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GORE MUTUAL INSURANCE 116 at Gore M
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118 APRIL 2019
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ARDENE Canadian fashion retailer Ar
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REAL ESTATE POTENTIAL. REALIZED. Re
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ARDENE ARDENE FOUNDATION The Ardene
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ARDENE ‘In areas of empowerment,
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ARDENE ‘Because of our footprint
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ARDENE 4,500+ Approximate number of
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132 Results-oriented leaders embrac
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CITY OF RICHMOND 134 Mayor Malcolm
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CITY OF RICHMOND EXECUTIVE PROFILE
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CITY OF RICHMOND 138 “The Olympic
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District Energy Solutions We explor
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CITY OF RICHMOND 142 Richmond Olymp
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CITY OF RICHMOND 144 EXECUTIVE PROF
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CITY OF RICHMOND $541mn Approximate
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CITY OF RICHMOND 148 FUTURE PLANS W
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150 CIRQUE DU SOLEIL: BREAKING THE
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CIRQUE DU SOLEIL With her team of c
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CIRQUE DU SOLEIL “Operationally w
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CIRQUE DU SOLEIL 156 ations, the te
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Integrated Print At PDI, we are pas
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CIRQUE DU SOLEIL 160 “As a citize
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CIRQUE DU SOLEIL 162 CLICK TO WATCH
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164 RAGINGWIRE MISSION-CRITICAL DAT
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RAGINGWIRE DATA CENTERS 166 As part
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RAGINGWIRE DATA CENTERS 168 Recentl
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YORK ® YVFA FREE-COOLING CHILLERS:
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A simpler approach to a future-proo
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Delivering mission critical service
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RAGINGWIRE DATA CENTERS 178 RagingW
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Picking a Diamond In The Rough Take
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BUILDING BETTER MODULAR ELECTRICAL
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RAGINGWIRE DATA CENTERS 184 biggest
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RAGINGWIRE DATA CENTERS Russelectri
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RAGINGWIRE DATA CENTERS “Unlike a
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190 Customer centricity at the hear
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T-MOBILE T-Mobile, the Uncarrier ne
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The feeling you get following your
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Drive digital strategies. Deliver c
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Page 233 and 234: 233 SPEARHEADING DIGITAL TRANSFORMA
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Page 245 and 246: CLICK TO WATCH: ‘PLYMOUTH ROCK AS
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Page 268 and 269: LOGO HERE 268 SGK: optimising brand
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Page 279 and 280: EXECUTIVE PROFILE Francois Estellon
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