Business Chief April 2019

PEOPLE
58
“I have never
seen a company
that cares more
about getting it
right on this topic
of inclusion
and diversity”
—
Marian Salzman,
Senior Vice President of Communications,
Philip Morris International
kind of background, and there aren’t
many people out there who have
a combination of global PR and bigger
budget experience,” says Salzman.
“It’s easy in the PR world to do a lot on
a budget, it’s only at the CEO level
where you’re going to have enough
experience with big budgets – and
obviously Philip Morris has the luxury
of working with big budgets.” In 2017,
the US Federal Trade Commission
reported that marketing and promotional
spending by the nation’s largest
tobacco companies was just shy of
US$1mn per hour. From her role as the
CEO of global PR firm Havas, Salzman
certainly has the necessary experience.
On the other hand, Salzman is no
APRIL 2019