Business Chief April 2019

CITY FOCUS | HAMILTON
understands music, loves music, loves
video and entertainment. If you think
online is the only future, I just think
that’s not going to be the case. There’s
so much you get from coming to a store
that you just can’t get online.”
A CUSTOMER-CENTRIC EXPERIENCE
The Sunrise model also brings a
touch of the esoteric to its in-store
experience. In an interview with Spill
Magazine, Putman talked about the
customer’s desire for a deeper, guided
experience when shopping for music
that independent stores were providing
but larger chains were not. While
most record shops, he explained,
would probably stock a Fleetwood
Mac greatest hits album and a copy of
the band’s iconic album Rumours (Putman’s
favorite LP), he ensures that
Sunrise Records offers a more indepth
collection. “Rather than having
what I call the ‘basics’, we would offer
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“I like the warmer sound of vinyl and I feel there
is a huge passion out there for physical content”
—
Doug Putman,
CEO, Sunrise Records
APRIL 2019