Business Chief April 2019

as well as significantly increasing the
efficiency with which its representatives
can manage pipelines through a
deeply intuitive user interface. Pardot,
Salesforce’s CRM-integrated B2B
marketing automation solution, enables
T-Mobile’s marketers to create,
launch, and manage campaigns and
initiatives with ease, ramping up their
lead generation rates.
This technological focus on the
customer, coupled with T-Mobile’s
pioneering subscription strategies and
offers, is further strengthened by its 203
COMPANY FACTS
• T-Mobile’s customer base
has increased by 46mn
since 2013, reaching 79.7mn
at the end of 2018
• T-Mobile added 2.4mn
subscribers to its network in
Q4 2018, its best quarter ever
• T-Mobile has tripled its
4G LTE coverage since 2015
• Revolutionary CEO John
Legere took office in 2012
asynchronous messaging capabilities
launched in 2016. Provided by LivePerson,
a market leader in conversational
commerce solutions, T-Mobile’s Team
of Experts service enables its customers
to continue through each stage
of their digital journey with the same
representative, providing a continuity
of service that is often sorely lacking
across other live chat services. In a
September 2018 press release from
LivePerson, Drake said: “The frustration
of endless robotic phone menus
and transfers from rep to rep can
ruin a customer’s experience – so we
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