Business Chief April 2019

SGK
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huge from photographic assets to free
assets. Now it takes weeks instead of
years, so that’s important for us.”
With growing demand for increased
information to be placed on packaging,
SGK is driven equally by creative
content and data. Estellon explains
that creating a new package requires
a significant amount of metadata: from
nutrition, ingredients, barcode and QR
codes, all the way through to brand
and allergy statements, and often in
a multi-language environment. “Using
technology to recognize, capture and
enhance data sets is therefore critical
for us and for our clients. As an industry
leader we are also working to establish
standards in taxonomy and metadata
definitions for the verticals we serve.”
The way in which consumers interact
with brands has clearly led SGK to
APRIL 2019