Business Chief April 2019

CLICK TO WATCH: ‘SGK HUBX’
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HubX’s capabilities. “It’s a little bit like
Lego bricks – we have the base bricks
and can now build solutions to benefit
our customers by shuffling these
around and building new ways of
leveraging our investment. It gives us
the ability to innovate and scale rapidly,”
depicts Estellon. “For example, we
were able to build a supply chain for
our 3D assets production in a matter
of weeks by leveraging our customer
front end, our production workflow
and render software, all secured
through our API system.”
OPERATIONAL AGILITY
The business is continually looking
at the next trend or technology to
support its evolution, and is now set
to launch a new solution to further
improve customer connectivity,
Estellon refers to it as “a platform
that is built on our combined expertise
in software development”.
“A lot of people in our marketplace
have a software solution but it remains
independent from their business,”
he explains. “They cannot sell it as
software. If clients work with us, they
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