Business Chief April 2019

SGK
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INNOVATIVE SOLUTIONS
Through an effective blend of creative,
technical and business-orientated
individuals, SGK has built a collaborative
culture which places technology firmly
at the center. Developing products,
such as packaging and ads, as well as
PDF files, renders, metadata and more,
the company’s creative brands such as
Brandimage and Anthem support the
establishment of brand identities and
effective marketing communications
and programs that enable its clients
to strengthen their overall positions
in their chosen market.
“Our Equator brand focuses on
the unique needs of retailers, while
IDL creates exciting and interactive
instore displays and immersive brand
experiences. Our production brands
also bring strategies and ideas to life.
Schawk produces brand assets
and protects brands, ensuring flawless
execution and consistency, while
Saueressig delivers rotogravure
solutions and technical expertise
in the reproduction of brand assets,”
says Estellon.
As brand owners continue to
experience complex demands
stemming from a rapidly evolving
marketplace, SGK’s long-term
technology roadmap has focused on
simplifying, standardizing and automating
services, applying a manufacturing
approach to the creation of marketing
deliverables. “This removes unnecessary
hidden-factory costs by creating
and managing content seamlessly
across systems and marketing
channels while offering greater agility
in the creative development process,”
affirms Estellon.
“The guiding principle of our roadmap
is to embrace leading-edge
concepts without carrying legacy debt
APRIL 2019