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Deep Work_ Rules for focused success in a distracted world ( PDFDrive.com )

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the famous names at the Institute:<br />

Hi professor. I’d love to stop by sometime to talk about . Are you<br />

available?<br />

Respond<strong>in</strong>g to this message requires too much work (“Are you available?” is too<br />

vague to be answered quickly). Also, there’s no attempt to argue that this chat is worth<br />

the professor’s time. With these critiques <strong>in</strong> m<strong>in</strong>d, here’s a version of the same<br />

message that would be more likely to generate a reply:<br />

Hi professor. I’m work<strong>in</strong>g on a project similar to with my advisor,<br />

. Is it okay if I stop by <strong>in</strong> the last fifteen m<strong>in</strong>utes of your office<br />

hours on Thursday to expla<strong>in</strong> what we’re up to <strong>in</strong> more detail and see if it<br />

might <strong>com</strong>plement your current project?<br />

Unlike the first message, this one makes a clear case <strong>for</strong> why this meet<strong>in</strong>g makes<br />

sense and m<strong>in</strong>imizes the ef<strong>for</strong>t needed from the receiver to respond.<br />

This tip asks that you replicate, to the extent feasible <strong>in</strong> your professional context,<br />

this professorial ambivalence to e-mail. To help you <strong>in</strong> this ef<strong>for</strong>t, try apply<strong>in</strong>g the<br />

follow<strong>in</strong>g three rules to sort through which messages require a response and which do<br />

not.<br />

Professorial E-mail Sort<strong>in</strong>g: Do not reply to an e-mail message if any of the<br />

follow<strong>in</strong>g applies:<br />

• It’s ambiguous or otherwise makes it hard <strong>for</strong> you to generate a reasonable<br />

response.<br />

• It’s not a question or proposal that <strong>in</strong>terests you.<br />

• Noth<strong>in</strong>g really good would happen if you did respond and noth<strong>in</strong>g really bad<br />

would happen if you didn’t.<br />

In all cases, there are many obvious exceptions. If an ambiguous message about a<br />

project you don’t care about <strong>com</strong>es from your <strong>com</strong>pany’s CEO, <strong>for</strong> example, you’ll<br />

respond. But look<strong>in</strong>g beyond these exceptions, this professorial approach asks you to<br />

be<strong>com</strong>e way more ruthless when decid<strong>in</strong>g whether or not to click “reply.”<br />

This tip can be un<strong>com</strong><strong>for</strong>table at first because it will cause you to break a key<br />

convention currently surround<strong>in</strong>g e-mail: Replies are assumed, regardless of the<br />

relevance or appropriateness of the message. There’s also no way to avoid that some<br />

bad th<strong>in</strong>gs will happen if you take this approach. At the m<strong>in</strong>imum, some people might<br />

get confused or upset—especially if they’ve never seen standard e-mail conventions

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