Deep Work_ Rules for focused success in a distracted world ( PDFDrive.com )

the construction of a new home for the lab that would purposefully encourage
interaction between its diverse mix of scientists and engineers. Kelly dismissed the
standard university-style approach of housing different departments in different
buildings, and instead connected the spaces into one contiguous structure joined by
long hallways—some so long that when you stood at one end it would appear to
converge to a vanishing point. As Bell Labs chronicler Jon Gertner notes about this
design: “Traveling the hall’s length without encountering a number of acquaintances,
problems, diversions and ideas was almost impossible. A physicist on his way to
lunch in the cafeteria was like a magnet rolling past iron filings.”
This strategy, mixed with Kelly’s aggressive recruitment of some of the world’s
best minds, yielded some of the most concentrated innovation in the history of modern
civilization. In the decades following the Second World War, the lab produced, among
other achievements: the first solar cell, laser, communication satellite, cellular
communication system, and fiber optic networking. At the same time, their theorists
formulated both information theory and coding theory, their astronomers won the
Nobel Prize for empirically validating the Big Bang Theory, and perhaps most
important of all, their physicists invented the transistor.
The theory of serendipitous creativity, in other words, seems well justified by the
historical record. The transistor, we can argue with some confidence, probably
required Bell Labs and its ability to put solid-state physicists, quantum theorists, and
world-class experimentalists in one building where they could serendipitously
encounter one another and learn from their varied expertise. This was an invention
unlikely to come from a lone scientist thinking deeply in the academic equivalent of
Carl Jung’s stone tower.
But it’s here that we must embrace more nuance in understanding what really
generated innovation in sites such as Building 20 and Bell Labs. To do so, let’s return
once again to my own experience at MIT. When I arrived as a new PhD student in the
fall of 2004, I was a member of the first incoming class to be housed in the new Stata
Center, which, as mentioned, replaced Building 20. Because the center was new,
incoming students were given tours that touted its features. Frank Gehry, we learned,
arranged the offices around common spaces and introduced open stairwells between
adjacent floors, all in an effort to support the type of serendipitous encounters that had
defined its predecessor. But what struck me at the time was a feature that hadn’t
occurred to Gehry but had been recently added at the faculty’s insistence: special
gaskets installed into the office doorjambs to improve soundproofing. The professors
at MIT—some of the most innovative technologists in the world—wanted nothing to
do with an open-office-style workspace. They instead demanded the ability to close