Case_In_Point_7th_Edition_Page001_183_2

N t w =uc P roP
P rw c t H ow ay? P o p
I f P h t n:mt cy
o
Due Dw l wnc g t
E xw P SaP Pt r gs
w t
P=uc ro P
s:urs;;;?
an=
W haP sha<e ws P h t c any om wn? p
Th t n=usP w ry ?
H ow secure are w Ps m ark ePs cusP om s? t r
W haP are P h t argwns? m
W haP s wP h t sP b ct
om p t Ps<:nse w P w vPt o acrt
quwsw Pnw o
W haP are P h t al l tssues
w g
H:w l ong P o k t t p w P ?
D wsP v tparPs :f P h t anw org zaP wn?
o
S p tal cor w p rop ary? rw t P
F nanc w ng? w
PaP tnP t=?
SubsP uP w Pwns?
o
A=vanPages =wsa=vanPages?
an=
P ac l t n <r:=uc w P ne? l w
Cannw bal wng z :ur w :w n <r:=uc Ps?
R t ac p ng lw
exwsP ng w <r:=uc P ?
Ty>e
P rwng c Sw
PaP r t gs
w t
G row
N ew uswness B
C om
A p pac roh E lnPs
t m t
M ark eP S aPP rt g y
CusP om
F nanc w ng w
P rw cng
w
st r
P h aPS t Pg sr
w t Assessm tnP
S PaP r t gs
w t
M ark eP
p t P ws<:nse P w v t W R ht
y ?
C osP Bnefw t P nal A ysws
S PaP r t g y
E xansw p on :f cusP om tase
r b
P r:m ps P o c om p t Ps<:nse
w P w v t rt
Barrw ts rP o tnP ry
M an= aj:r <layers m ark eP share
W h o?
H ow P o acrt
h P h t m ?
R t nP P tw n o—
h ow P o = hP ol h t m ?
H:w fun=e=?
B tsP al l aP oc wn o:f fun=s?
D t bab P vl t w ?
C om p t P w Png
w v t p rw c w
C osP - b <rw cng
w
P rw c tase= - bc osP ng w
C om any p :b j t c P w v t
Is P h n=usP t w ry g row ng? w
H ow are w e gr:w wng are= c om p P o P hn=usP t w ry ?
A rt ur o<rw cs trelaP w v t P o c oms’ p?
t P w P or
W haP are :ur c om p ts Pm wark P or an= eP ng w =ev t l opnP
msP traP t gs?
w t
W h wsegm c h tnPs hav t P h sP t mp oPo
nPal tw
?
Fun=wng f:r h w g h t r g row P h
Inc rtase =wsP rwuP b wn oc hannels
Inc rtase <r:=uc P nel w
Inv tsP n wm aj:r m ark eP ng w cam paw gn
Dw v sw t rf y =uc p roPs :r serv w s c:f t f ere
W h s o Pw
h t c om n? p tWPaP wh
Ps wP w oh t wark r meP
share?
P ro=uc Ps c om arws:n p
Barrw ts rP o tnP ry
M anagem tnP
M ark eP an= ng w sP raP t g wan
c p l
DwsP rwuP b wn oc hannels
P r:=uc P
CusP om st r
Fwnanc t
rtase=
N t w =uc p roP ?
C om p t s PsP w PraP or’ t g y ange=? c h
O P h t r c om s’ p nc wt P w P or m ark eP share
A cuwq
rt a c om p t P w P or
M t rg t w w P h cn
om p t P w P w o
C op y c om p t P w P or
H w rt P h t c om s mpanagem
t P w PtnP
or’
=