Case_In_Point_7th_Edition_Page001_183_2

3 T v F : n)t T en1a1e r t k in a Arice : ar : ith I B TM here . is tg no : au : inv F ehieve d that Eastern
o- -ers 1reat frok rts mat cow Aetitive Aricesv . y mtgw r ers s bihe rs, th eb re ’ tg not 1 Oin1 1 O I B M
save a hitthe w Tneu Tv
hs is p not hihe sl O Ain1 A arornk -r Tth e b keah st e on a tg ne: re-ri1eratgrv
c e)re in th e services d r ahh iness; s it’s adort th e servicev T hat k Tesn)t w ean F : T n)t r tb k e
fheQidhe in crttin1 eQistin1 m rtgw s
keah tg ers a -avoradhe si1n a hon1 terw - mntract.
T
– I think I almost believe you. Summarize for me.
M b strate1 u : O re threep b l d Aron1ek v ne$ o heeA F y N t bT b raisin1 r
tg th e barriers entru v T w o
d o: latev tg er it tahes heeA T r rcrrrent crstgw ersv ce tahhek adort raisin1 s:itclin1 m Ots,
s
increasin1 Arow e- -rts T — thin1 s ihe b crstgw er houahtb fro1raw s ank estadhislin1 bn1 O -
Ttionah
terw mntractsv T .nk $ inahhu - 1ro: $ thror1 l acH risition ank a w aL Tr w arhetin1 e- -rt.
T
– That was good.
T ye po- iase: i T wetitive A resA Onse
i T wentsf w T he threep Aron1ek aA Aroacl servek th e str kent : ehhv 2e : as tg adhe hau T t r
his strate1 u in a chear ank t1icah T w anner that : as siw Ae tank tg easu fghho: v T he str kent
stggk lis 1rornk : en l A rslek adort a Arice : arv c eth l er u T a1ree r : ith hiw Tr not, h
articr atek t lis A Oint ank str m h ith : it.