Case_In_Point_7th_Edition_Page001_183_2

[ 2. Verify the Objectives ]
You can bet that when a consultant has her first meeting with a client, she always asks about objectives
and goals. What are the client’s expectations, and are those expectations realistic? Even if the objective
to your case seems obvious, there is always a possibility of an additional, underlying objective. So ask,
“One objective is to raise profits. Are there any other objectives that I should know about?” If the
interviewer says, “No. Higher profits is the only objective,” then we can determine that the choice of case
scenario comes directly from the objective. If there are two objectives, you will probably need to break
the case in half and tackle one objective at a time.
At this point you should be able to determine whether this is a number case and should proceed
accordingly. (Look back to page 21 for more information on number cases.)