Case_In_Point_7th_Edition_Page001_183_2

Recommendations

Info

– Can be used for thinning hair as well.j re tmere any side eA Aen osQ– Yes. It causes sexual dysfunction in 2% of men, and women thinking of having children shouldn’ttake it because it could cause birth defects.U p n. w o ink o mtmat.s enmugm o w eter p t enl Hw eTerL b be neep oelit w inate all wmt en Y : ears k mlpanp k wngerL i altm w gm i U realize tmat tmere is a st all r w ratimn f mA b wen t wm w give uirtm aA oerY : l ) et.s w Aigure L f tmis mutlU . tm t gming assut e tmat tmere are ? N : illimn t j terinans anp oat m tmeir life eH ren oann k is % :kearsl jnp U . tm gming t assut e tmat tmere are eTen nut uers mA remr e fin ean m age grmur anp Lo mat tmere is a 20/5: srilt uetween t en anp b wenl t U . reak f f uit p w bn u k generatimn anp u seH k l) w ? N iv: idep p u k r Ageneratimns w i e’ ials % : illimn t rer generatimnL anp ean m generatimn masY : illimn t t en anp Y : illimn t wmt enl U . alsm f f assut e tmat as t en get mlperL an oally i as remr efget mlperL oere m will ue a greater rernentage mA oet m fsing w tmeir mairl9 itm ten ages 3 -20, I’ll assume that no one or no significant number falls into that category.Same with women. For those 21 -40, I’ll estimate that 20% of men and again 0% of women fallinto that category. The 41 -60 group has a higher percent — I’d say 40% of men and 1% ofwomen. And, finally, in the age range of 60-80, I’d guess 60% of men and 10% of women.That totals around 52 million. From that number, I’m going to subtract 7 million. The reasonsare that some men shave their heads, some don’t care about going bald and others can’tafford it, although we don’t know what the price tag is yet.So I’ll estimate the market size of 45 million American customers.– Okay, what’s next?We need to price our product. I’d like to look at it three different ways. First, who is ourcompetition and what do they charge? Second, we’ll look at cost-based pricing. And third,we’ll consider price-based costing. I just want to a take a moment to draw a diagram...PRICING STRATEGIES
9 m is w nur n w tetitinn r anp b at mp w ey o mn margeQ– There are two major competitors. One is a topical solution that sells for $60 for a month’s supply.The second is a pill that sells for $50 for a month’s supply.Hw b pes wnur rrnp i n o nare w tn t tme r n w tetitinnQr– We are three times more effective. Thicker hair, faster.j re tmere any nrepible suustitutinnsQ– Assume no.9 mat au w i o stnt n ier lnyaltyQ– Assume that both the competitors produce the same results and it comes down to applicationpreference.
Page 2 and 3:
AMAZON REVlEWSSecret to success —
Page 5 and 6:
CQ INTERACTIVEThe most advanced onl
Page 8 and 9:
AckndwIebgmentsSpecial thanks are d
Page 10 and 11:
DedicationTo my closest friends: Er
Page 12 and 13:
Five C’s and Four P’sBCG Matrix
Page 14 and 15:
2 : The InterviewRelax, it’s wors
Page 16 and 17:
+ Questions About YouThe first part
Page 18 and 19:
Interviewers remember stories and a
Page 20 and 21:
9. You’ll work on multiple projec
Page 22 and 23:
+ Possiole Math QuestionThey may as
Page 24 and 25:
+ Your QuestionsThe last part of th
Page 26 and 27:
+ The Grand Finale: Why Should I Hi
Page 28 and 29:
First Rouno TeIephone InterviewsThe
Page 30 and 31:
+ Stress lnterviewsWell, they’re
Page 32 and 33:
+ A¡vice for lnternational Stuoent
Page 34 and 35:
3 : Case QuestionsA case question i
Page 36 and 37:
+ Case PreparatibnCase questions ca
Page 38 and 39:
[ 1. Listen to the Question ]Listen
Page 40 and 41:
[ 3. Summarize the Question ]After
Page 42 and 43:
[ 5. Ask Clarifying Questions ]You
Page 44 and 45:
[ 7. Hold That Thought for “One A
Page 46 and 47:
[ 9. Work the Numbers ]If possiqle,
Page 48 and 49:
[ 11. Be Creative and Brainstorm ]S
Page 50 and 51:
[ 13. Bring p r tre w and o S u mri
Page 52 and 53:
The Bags ¦f p ¦§¨There are thre
Page 54 and 55:
U S.If you tried to answer this que
Page 56 and 57:
A PIs called “widgets,” which o
Page 58 and 59:
N C aseei se nu m er b Aases:E very
Page 60 and 61:
DuPont has just invented a lightwei
Page 62 and 63:
problem with each 5uestion.Students
Page 64 and 65:
Trends over time are generally show
Page 66 and 67:
Wrona: What has been going on with
Page 68 and 69:
+ The Trou!"e p rh tMathDo you have
Page 70 and 71:
+ The Summary and The Final SlideIn
Page 72 and 73:
4 : The #vy Case System©
Page 74 and 75:
You may want to read through the fo
Page 76 and 77:
[ 1. Summarize the Question ]This s
Page 78 and 79:
[ 3. Ask Clarifying Questions ]As w
Page 80 and 81:
+ The 12 CaTe Scena: OTh
Page 83 and 84:
[ 2. %n&ustr1 2nao1st s Pw uestt An
Page 85 and 86:
[ 3. Mergers an1 2 : sP O hw nsA Pi
Page 87 and 88:
[ 4. Developing a New Product ]Ques
Page 89 and 90:
[ 5. Pricing Strategies ]Question:
Page 91 and 92:
[ 6I Growth Strategies ]Question: X
Page 93 and 94:
P ustomersWho are our customers?How
Page 95 and 96:
[ 9. ,ncreasin2 :aoes tP weskiAnS C
Page 97 and 98:
[ 11I .mproving the Bottom Line: Pr
Page 99 and 100:
To learn more about a typical Profi
Page 101 and 102:
N t w =uc P roPP rw c t H ow ay? P
Page 103 and 104:
5 : ADDitiEnal anD Tools : Oat P Er
Page 105 and 106:
[ Five C’s TCF1 2 : OWhat h ido y
Page 107 and 108:
+ BCG MatrixIn 1998, Wiley Press pu
Page 109 and 110:
The high-share, high-growth product
Page 112 and 113:
+ The Value ChainIn his 1985 book C
Page 114 and 115:
+ An Aristoteli1n 2r1 :eo ortAristo
Page 116 and 117:
+ “Pf” Scenarios to RememberSal
Page 118 and 119: + Business Case pi1 s• If you eve
Page 120 and 121: 6 : Practice Cases
Page 122 and 123: + HarRey-Davidson®Interviewer: Our
Page 124 and 125: Interviewer: Yes, garb is merchandi
Page 126 and 127: based. Harley can raise the prices
Page 128 and 129: + Case StartsMany people struggle w
Page 130 and 131: CasesCS1: Palm Tree Plantation Expo
Page 132 and 133: CS2 Hong Kong Video Games NotesSumm
Page 134 and 135: CS4 XCV TechnologySummarize the cas
Page 136 and 137: CS6 GIoYaI MZtor CarsSummarize the
Page 138 and 139: CS8 ltalian C\1 2 tT:hian]TtSummari
Page 140 and 141: + Case ^n_eTpevel :1. T eT ian c n
Page 142 and 143: That’s a very interesting graphI
Page 144 and 145: One example might be to look to see
Page 146 and 147: co: n i f efinition o ’ r T of hi
Page 148 and 149: F : T rtrute t k fi1 re ort : lat I
Page 150 and 151: + Coke ®Case 4: Coca-Cola® is try
Page 152 and 153: - Interesting. Thanks.Type of case:
Page 154 and 155: are people willing to pay? And is i
Page 156 and 157: ) e.onkT .oulk pe Uo3 l a joint ten
Page 158 and 159: p te lrsm o m t owould r u c do is
Page 160 and 161: p tew lour T am m toAer ore- mrT t
Page 162 and 163: I’m going to do part of this thro
Page 164 and 165: + Cow Brothers Premium Ice CreamCas
Page 166 and 167: - The supermarkets carry five at a
Page 170 and 171: /et.s talk au w i o st-based n w pr
Page 172 and 173: + Wireless WorriesCase 1 1 2 : O h
Page 174 and 175: tt tells m e toat ueoule T ito Aedi
Page 176 and 177: + Cowwege MaiwCase 1 2 : O xient h
Page 178 and 179: - How else can students get the wor
Page 180 and 181: w h i c h es gm e ia vl ie tless t
Page 182 and 183: Well, first we have the membership
show all

Case_In_Point_7th_Edition_Page001_183_2

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?