Case_In_Point_7th_Edition_Page001_183_2

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9. You’ll work on multiple projects.10. You’ll travel.11. You’ll improve your chances of being accepted into a top business school.12. It will always look great on your résumé.13. The money’s good.
+ Why Consulting?You know the interviewer is going to ask you why you want to be a consultant. Now this is important —not only should your answer be immediate, but you must look the interviewer right in the eye. If you lookaway, it indicates that you are thinking about the question and that’s enough to end the interview rightthen and there. You should have given this answer a great deal of thought long before you walked intothe interview. While I don’t want you to memorize your answer, I do want you to memorize bullet points.This makes your answer focused, linear and of an appropriate length. Avoid talking aimlessly. Havingseveral good reasons why you want to be a consultant isn’t enough. It’s not always what you say but howyou say it and most importantly what they hear. Your voice should carry sincerity and enthusiasm.
Page 2 and 3: AMAZON REVlEWSSecret to success —
Page 5 and 6: CQ INTERACTIVEThe most advanced onl
Page 8 and 9: AckndwIebgmentsSpecial thanks are d
Page 10 and 11: DedicationTo my closest friends: Er
Page 12 and 13: Five C’s and Four P’sBCG Matrix
Page 14 and 15: 2 : The InterviewRelax, it’s wors
Page 16 and 17: + Questions About YouThe first part
Page 18 and 19: Interviewers remember stories and a
Page 22 and 23: + Possiole Math QuestionThey may as
Page 24 and 25: + Your QuestionsThe last part of th
Page 26 and 27: + The Grand Finale: Why Should I Hi
Page 28 and 29: First Rouno TeIephone InterviewsThe
Page 30 and 31: + Stress lnterviewsWell, they’re
Page 32 and 33: + A¡vice for lnternational Stuoent
Page 34 and 35: 3 : Case QuestionsA case question i
Page 36 and 37: + Case PreparatibnCase questions ca
Page 38 and 39: [ 1. Listen to the Question ]Listen
Page 40 and 41: [ 3. Summarize the Question ]After
Page 42 and 43: [ 5. Ask Clarifying Questions ]You
Page 44 and 45: [ 7. Hold That Thought for “One A
Page 46 and 47: [ 9. Work the Numbers ]If possiqle,
Page 48 and 49: [ 11. Be Creative and Brainstorm ]S
Page 50 and 51: [ 13. Bring p r tre w and o S u mri
Page 52 and 53: The Bags ¦f p ¦§¨There are thre
Page 54 and 55: U S.If you tried to answer this que
Page 56 and 57: A PIs called “widgets,” which o
Page 58 and 59: N C aseei se nu m er b Aases:E very
Page 60 and 61: DuPont has just invented a lightwei
Page 62 and 63: problem with each 5uestion.Students
Page 64 and 65: Trends over time are generally show
Page 66 and 67: Wrona: What has been going on with
Page 68 and 69: + The Trou!"e p rh tMathDo you have
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+ The Summary and The Final SlideIn
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4 : The #vy Case System©
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You may want to read through the fo
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[ 1. Summarize the Question ]This s
Page 78 and 79:
[ 3. Ask Clarifying Questions ]As w
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+ The 12 CaTe Scena: OTh
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[ 2. %n&ustr1 2nao1st s Pw uestt An
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[ 3. Mergers an1 2 : sP O hw nsA Pi
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[ 4. Developing a New Product ]Ques
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[ 5. Pricing Strategies ]Question:
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[ 6I Growth Strategies ]Question: X
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P ustomersWho are our customers?How
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[ 9. ,ncreasin2 :aoes tP weskiAnS C
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[ 11I .mproving the Bottom Line: Pr
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To learn more about a typical Profi
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N t w =uc P roPP rw c t H ow ay? P
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5 : ADDitiEnal anD Tools : Oat P Er
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[ Five C’s TCF1 2 : OWhat h ido y
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+ BCG MatrixIn 1998, Wiley Press pu
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The high-share, high-growth product
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+ The Value ChainIn his 1985 book C
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+ An Aristoteli1n 2r1 :eo ortAristo
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+ “Pf” Scenarios to RememberSal
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+ Business Case pi1 s• If you eve
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6 : Practice Cases
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+ HarRey-Davidson®Interviewer: Our
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Interviewer: Yes, garb is merchandi
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based. Harley can raise the prices
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+ Case StartsMany people struggle w
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CasesCS1: Palm Tree Plantation Expo
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CS2 Hong Kong Video Games NotesSumm
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CS4 XCV TechnologySummarize the cas
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CS6 GIoYaI MZtor CarsSummarize the
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CS8 ltalian C\1 2 tT:hian]TtSummari
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+ Case ^n_eTpevel :1. T eT ian c n
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That’s a very interesting graphI
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One example might be to look to see
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co: n i f efinition o ’ r T of hi
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F : T rtrute t k fi1 re ort : lat I
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+ Coke ®Case 4: Coca-Cola® is try
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- Interesting. Thanks.Type of case:
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are people willing to pay? And is i
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) e.onkT .oulk pe Uo3 l a joint ten
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p te lrsm o m t owould r u c do is
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p tew lour T am m toAer ore- mrT t
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I’m going to do part of this thro
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+ Cow Brothers Premium Ice CreamCas
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- The supermarkets carry five at a
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- Can be used for thinning hair as
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/et.s talk au w i o st-based n w pr
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+ Wireless WorriesCase 1 1 2 : O h
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tt tells m e toat ueoule T ito Aedi
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+ Cowwege MaiwCase 1 2 : O xient h
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- How else can students get the wor
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w h i c h es gm e ia vl ie tless t
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Well, first we have the membership
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