Case_In_Point_7th_Edition_Page001_183_2

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CS6 GIoYaI MZtor CarsSummarize the case and verif y the o bective.The j o[jective in this case is to determine how to makethe company profitable by reducing costs. While you might think that this is a P&L case, I’d approach it alittle differently.A sk industry and company questions.How is the industry doing? Has our market share been falling orare we unprofitable because our costs are too high? Do we make parts for other automakers? Do othercompanies make parts that we can use in our cars?lay out y our structure.This is a cost reduction case. I’d lay it out in four main buckets: costs, strategicvalue, alternatives and exit strategy.’ osts.I’d look at both external costs such as interest rates, fuel costs, transportation, etc., and internalcosts such as union wages, suppliers, and raw material costs. Ask for a breakdown of costs. Have thecosts changed over time? Does any cost seem out of line? How do our costs match up to ourcompetitors’ costs? Are there any new technologies that could reduce those costs?Strate?ic vaLue. What is the true strategic value of making our own parts? It might have been costsavings initially, but that might have changed. Is there a patented technology that only our cars have?A ternatives.This Lcould mean reducing the number of individual parts per car, by having models use asmany common parts as possible. This is tricky; some believe this is what got GM in trouble because alltheir cars seemed the same. Would it be cheaper to buy our parts from another vendor?E xit strate? y . Do we sell to a private equity firm, to management? Do we spin the parts division off fromthe automaker and make it its own company? What could we get for it and what would we do with themoney?
CS7 High-end He3d:honehSummarize the case and verif y the o bective.You j may also want to ask why they want to enter thismarket. Strictly profits? Diversification of products? New technology?A sk industry and company questions.This is an entering a new market case. There are a number ofquestions that you should automatically ask. Who are the major players in this market and what are theirrespective market shares? How do their products differ from what our client is going to offer? And arethere any barriers to entry?lay out y our structure. There are three ways to enter a market. Start your own business and groworganically. Buy your way in. Or do a joint venture with a major player. Lay out the advantages anddisadvantages of each one.
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AMAZON REVlEWSSecret to success —
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CQ INTERACTIVEThe most advanced onl
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AckndwIebgmentsSpecial thanks are d
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DedicationTo my closest friends: Er
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Five C’s and Four P’sBCG Matrix
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2 : The InterviewRelax, it’s wors
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+ Questions About YouThe first part
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Interviewers remember stories and a
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9. You’ll work on multiple projec
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+ Possiole Math QuestionThey may as
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+ Your QuestionsThe last part of th
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+ The Grand Finale: Why Should I Hi
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First Rouno TeIephone InterviewsThe
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+ Stress lnterviewsWell, they’re
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+ A¡vice for lnternational Stuoent
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3 : Case QuestionsA case question i
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+ Case PreparatibnCase questions ca
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[ 1. Listen to the Question ]Listen
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[ 3. Summarize the Question ]After
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[ 5. Ask Clarifying Questions ]You
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[ 7. Hold That Thought for “One A
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[ 9. Work the Numbers ]If possiqle,
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[ 11. Be Creative and Brainstorm ]S
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[ 13. Bring p r tre w and o S u mri
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The Bags ¦f p ¦§¨There are thre
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U S.If you tried to answer this que
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A PIs called “widgets,” which o
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N C aseei se nu m er b Aases:E very
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DuPont has just invented a lightwei
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problem with each 5uestion.Students
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Trends over time are generally show
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Wrona: What has been going on with
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+ The Trou!"e p rh tMathDo you have
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+ The Summary and The Final SlideIn
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4 : The #vy Case System©
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You may want to read through the fo
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[ 1. Summarize the Question ]This s
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[ 3. Ask Clarifying Questions ]As w
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+ The 12 CaTe Scena: OTh
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[ 2. %n&ustr1 2nao1st s Pw uestt An
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Page 87 and 88: [ 4. Developing a New Product ]Ques
Page 89 and 90: [ 5. Pricing Strategies ]Question:
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Page 93 and 94: P ustomersWho are our customers?How
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Page 97 and 98: [ 11I .mproving the Bottom Line: Pr
Page 99 and 100: To learn more about a typical Profi
Page 101 and 102: N t w =uc P roPP rw c t H ow ay? P
Page 103 and 104: 5 : ADDitiEnal anD Tools : Oat P Er
Page 105 and 106: [ Five C’s TCF1 2 : OWhat h ido y
Page 107 and 108: + BCG MatrixIn 1998, Wiley Press pu
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Page 112 and 113: + The Value ChainIn his 1985 book C
Page 114 and 115: + An Aristoteli1n 2r1 :eo ortAristo
Page 116 and 117: + “Pf” Scenarios to RememberSal
Page 118 and 119: + Business Case pi1 s• If you eve
Page 120 and 121: 6 : Practice Cases
Page 122 and 123: + HarRey-Davidson®Interviewer: Our
Page 124 and 125: Interviewer: Yes, garb is merchandi
Page 126 and 127: based. Harley can raise the prices
Page 128 and 129: + Case StartsMany people struggle w
Page 130 and 131: CasesCS1: Palm Tree Plantation Expo
Page 132 and 133: CS2 Hong Kong Video Games NotesSumm
Page 134 and 135: CS4 XCV TechnologySummarize the cas
Page 138 and 139: CS8 ltalian C\1 2 tT:hian]TtSummari
Page 140 and 141: + Case ^n_eTpevel :1. T eT ian c n
Page 142 and 143: That’s a very interesting graphI
Page 144 and 145: One example might be to look to see
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Page 150 and 151: + Coke ®Case 4: Coca-Cola® is try
Page 152 and 153: - Interesting. Thanks.Type of case:
Page 154 and 155: are people willing to pay? And is i
Page 156 and 157: ) e.onkT .oulk pe Uo3 l a joint ten
Page 158 and 159: p te lrsm o m t owould r u c do is
Page 160 and 161: p tew lour T am m toAer ore- mrT t
Page 162 and 163: I’m going to do part of this thro
Page 164 and 165: + Cow Brothers Premium Ice CreamCas
Page 166 and 167: - The supermarkets carry five at a
Page 168 and 169: - Can be used for thinning hair as
Page 170 and 171: /et.s talk au w i o st-based n w pr
Page 172 and 173: + Wireless WorriesCase 1 1 2 : O h
Page 174 and 175: tt tells m e toat ueoule T ito Aedi
Page 176 and 177: + Cowwege MaiwCase 1 2 : O xient h
Page 178 and 179: - How else can students get the wor
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Page 182 and 183: Well, first we have the membership
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