Case_In_Point_7th_Edition_Page001_183_2

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co: n i f efinition o ’ r T of high growth. From there, it was straight logic. Now, some of you mightargue that this was really a growth-strategies question, but the question tells us that the clientreally wants to diversify, which narrows the growth strategies to one: diversification. Thequestion then becomes one of identifying the new industry.
+ Eastern Trainin1 2et: Trhi ase n f or ccient r is a w ik psiTe trainin1 m O anu w Athat serves 2 e: En1 ank b ank th e AcantictSeadoark re1ionsv t . df frs ea varietb df cow A ter r trainin1 ank mnsr T tin1 b servicesv Eastern L rstfdrnk T t rthat I B is M td 1 Oin1 enter in its se1 went df th wearhet. z at hk Tes it k T (Eastern Trainin1 2et: Trh Lst r fdrnk T t rthat I B is M enterin1 its se1 went df th wearhet anktd : ants hno: : td at l k T v F assr ) w win1 that th e db jctives e are td eith er heeA F y N t df T drr rw td arhet dr w aintain as w r m l arhet w slare as : e canv s Fthat a -air set df assr w tions? A– Yes.. re th ere anu Tth er odLectives that I sl O r be l a: dare o- (– No.. re th ere oth er -irw s in orr area that : e crrrentcu m T ete w A: ith ?– Yes. Including us, there are three major players that do what we do and maybe three smaller firmsthat serve one or two clients exclusively.: e hno: : at lEastern)s w arhet slare is?Dd– Eastern’s market share within the region is 24%., O e : hno: : at ldrr t:T thTer cowAetitdrs are k Tin1heeA F y N t? T rtd– No. Good question, but not relevant.Since one o- w u aLwTr td odLectives is w aintain w arhet slare$ F ) reah k d w strate1 u u l n intd O :three Aron1 sv irst, 0 k I td tru ’ heeA F y N t. TSconk re$ F tru td ) k frotect : lat’s w inev .nk thirk $ F1 O a-ter ne: mstdw r ersv– Explain.
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AMAZON REVlEWSSecret to success —
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CQ INTERACTIVEThe most advanced onl
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AckndwIebgmentsSpecial thanks are d
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DedicationTo my closest friends: Er
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Five C’s and Four P’sBCG Matrix
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2 : The InterviewRelax, it’s wors
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+ Questions About YouThe first part
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Interviewers remember stories and a
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9. You’ll work on multiple projec
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+ Possiole Math QuestionThey may as
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+ Your QuestionsThe last part of th
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+ The Grand Finale: Why Should I Hi
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First Rouno TeIephone InterviewsThe
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+ Stress lnterviewsWell, they’re
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+ A¡vice for lnternational Stuoent
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3 : Case QuestionsA case question i
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+ Case PreparatibnCase questions ca
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[ 1. Listen to the Question ]Listen
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[ 3. Summarize the Question ]After
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[ 5. Ask Clarifying Questions ]You
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[ 7. Hold That Thought for “One A
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[ 9. Work the Numbers ]If possiqle,
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[ 11. Be Creative and Brainstorm ]S
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[ 13. Bring p r tre w and o S u mri
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The Bags ¦f p ¦§¨There are thre
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U S.If you tried to answer this que
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A PIs called “widgets,” which o
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N C aseei se nu m er b Aases:E very
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DuPont has just invented a lightwei
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problem with each 5uestion.Students
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Trends over time are generally show
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Wrona: What has been going on with
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+ The Trou!"e p rh tMathDo you have
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+ The Summary and The Final SlideIn
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4 : The #vy Case System©
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You may want to read through the fo
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[ 1. Summarize the Question ]This s
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[ 3. Ask Clarifying Questions ]As w
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+ The 12 CaTe Scena: OTh
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[ 2. %n&ustr1 2nao1st s Pw uestt An
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[ 3. Mergers an1 2 : sP O hw nsA Pi
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[ 4. Developing a New Product ]Ques
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[ 5. Pricing Strategies ]Question:
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[ 6I Growth Strategies ]Question: X
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P ustomersWho are our customers?How
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Page 97 and 98: [ 11I .mproving the Bottom Line: Pr
Page 99 and 100: To learn more about a typical Profi
Page 101 and 102: N t w =uc P roPP rw c t H ow ay? P
Page 103 and 104: 5 : ADDitiEnal anD Tools : Oat P Er
Page 105 and 106: [ Five C’s TCF1 2 : OWhat h ido y
Page 107 and 108: + BCG MatrixIn 1998, Wiley Press pu
Page 109 and 110: The high-share, high-growth product
Page 112 and 113: + The Value ChainIn his 1985 book C
Page 114 and 115: + An Aristoteli1n 2r1 :eo ortAristo
Page 116 and 117: + “Pf” Scenarios to RememberSal
Page 118 and 119: + Business Case pi1 s• If you eve
Page 120 and 121: 6 : Practice Cases
Page 122 and 123: + HarRey-Davidson®Interviewer: Our
Page 124 and 125: Interviewer: Yes, garb is merchandi
Page 126 and 127: based. Harley can raise the prices
Page 128 and 129: + Case StartsMany people struggle w
Page 130 and 131: CasesCS1: Palm Tree Plantation Expo
Page 132 and 133: CS2 Hong Kong Video Games NotesSumm
Page 134 and 135: CS4 XCV TechnologySummarize the cas
Page 136 and 137: CS6 GIoYaI MZtor CarsSummarize the
Page 138 and 139: CS8 ltalian C\1 2 tT:hian]TtSummari
Page 140 and 141: + Case ^n_eTpevel :1. T eT ian c n
Page 142 and 143: That’s a very interesting graphI
Page 144 and 145: One example might be to look to see
Page 148 and 149: F : T rtrute t k fi1 re ort : lat I
Page 150 and 151: + Coke ®Case 4: Coca-Cola® is try
Page 152 and 153: - Interesting. Thanks.Type of case:
Page 154 and 155: are people willing to pay? And is i
Page 156 and 157: ) e.onkT .oulk pe Uo3 l a joint ten
Page 158 and 159: p te lrsm o m t owould r u c do is
Page 160 and 161: p tew lour T am m toAer ore- mrT t
Page 162 and 163: I’m going to do part of this thro
Page 164 and 165: + Cow Brothers Premium Ice CreamCas
Page 166 and 167: - The supermarkets carry five at a
Page 168 and 169: - Can be used for thinning hair as
Page 170 and 171: /et.s talk au w i o st-based n w pr
Page 172 and 173: + Wireless WorriesCase 1 1 2 : O h
Page 174 and 175: tt tells m e toat ueoule T ito Aedi
Page 176 and 177: + Cowwege MaiwCase 1 2 : O xient h
Page 178 and 179: - How else can students get the wor
Page 180 and 181: w h i c h es gm e ia vl ie tless t
Page 182 and 183: Well, first we have the membership
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