Case_In_Point_7th_Edition_Page001_183_2

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[ 3. Summarize the Question ]After you are given the buestion, take a moment to summarize the highlights out loud:It shows the interviewer that you listened.It allows you to hear the information a second time.It keeps you from answering the wrong buestion.It fills that otherwise awkward pause when you’re trying to think of something intelligent to say.
[ 4. Verify the Objectives ]Professional consultants always ask their clients to verify their objectives. Even if the objective seemsobvious, there could be an additional, underlying objective. When the objective seems apparent, phrasethe question differently: “One objective is to increase sales. Are there any other objectives I should knowabout?”
Page 2 and 3: AMAZON REVlEWSSecret to success —
Page 5 and 6: CQ INTERACTIVEThe most advanced onl
Page 8 and 9: AckndwIebgmentsSpecial thanks are d
Page 10 and 11: DedicationTo my closest friends: Er
Page 12 and 13: Five C’s and Four P’sBCG Matrix
Page 14 and 15: 2 : The InterviewRelax, it’s wors
Page 16 and 17: + Questions About YouThe first part
Page 18 and 19: Interviewers remember stories and a
Page 20 and 21: 9. You’ll work on multiple projec
Page 22 and 23: + Possiole Math QuestionThey may as
Page 24 and 25: + Your QuestionsThe last part of th
Page 26 and 27: + The Grand Finale: Why Should I Hi
Page 28 and 29: First Rouno TeIephone InterviewsThe
Page 30 and 31: + Stress lnterviewsWell, they’re
Page 32 and 33: + A¡vice for lnternational Stuoent
Page 34 and 35: 3 : Case QuestionsA case question i
Page 36 and 37: + Case PreparatibnCase questions ca
Page 38 and 39: [ 1. Listen to the Question ]Listen
Page 42 and 43: [ 5. Ask Clarifying Questions ]You
Page 44 and 45: [ 7. Hold That Thought for “One A
Page 46 and 47: [ 9. Work the Numbers ]If possiqle,
Page 48 and 49: [ 11. Be Creative and Brainstorm ]S
Page 50 and 51: [ 13. Bring p r tre w and o S u mri
Page 52 and 53: The Bags ¦f p ¦§¨There are thre
Page 54 and 55: U S.If you tried to answer this que
Page 56 and 57: A PIs called “widgets,” which o
Page 58 and 59: N C aseei se nu m er b Aases:E very
Page 60 and 61: DuPont has just invented a lightwei
Page 62 and 63: problem with each 5uestion.Students
Page 64 and 65: Trends over time are generally show
Page 66 and 67: Wrona: What has been going on with
Page 68 and 69: + The Trou!"e p rh tMathDo you have
Page 70 and 71: + The Summary and The Final SlideIn
Page 72 and 73: 4 : The #vy Case System©
Page 74 and 75: You may want to read through the fo
Page 76 and 77: [ 1. Summarize the Question ]This s
Page 78 and 79: [ 3. Ask Clarifying Questions ]As w
Page 80 and 81: + The 12 CaTe Scena: OTh
Page 83 and 84: [ 2. %n&ustr1 2nao1st s Pw uestt An
Page 85 and 86: [ 3. Mergers an1 2 : sP O hw nsA Pi
Page 87 and 88: [ 4. Developing a New Product ]Ques
Page 89 and 90: [ 5. Pricing Strategies ]Question:
Page 91 and 92:
[ 6I Growth Strategies ]Question: X
Page 93 and 94:
P ustomersWho are our customers?How
Page 95 and 96:
[ 9. ,ncreasin2 :aoes tP weskiAnS C
Page 97 and 98:
[ 11I .mproving the Bottom Line: Pr
Page 99 and 100:
To learn more about a typical Profi
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N t w =uc P roPP rw c t H ow ay? P
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5 : ADDitiEnal anD Tools : Oat P Er
Page 105 and 106:
[ Five C’s TCF1 2 : OWhat h ido y
Page 107 and 108:
+ BCG MatrixIn 1998, Wiley Press pu
Page 109 and 110:
The high-share, high-growth product
Page 112 and 113:
+ The Value ChainIn his 1985 book C
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+ An Aristoteli1n 2r1 :eo ortAristo
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+ “Pf” Scenarios to RememberSal
Page 118 and 119:
+ Business Case pi1 s• If you eve
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6 : Practice Cases
Page 122 and 123:
+ HarRey-Davidson®Interviewer: Our
Page 124 and 125:
Interviewer: Yes, garb is merchandi
Page 126 and 127:
based. Harley can raise the prices
Page 128 and 129:
+ Case StartsMany people struggle w
Page 130 and 131:
CasesCS1: Palm Tree Plantation Expo
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CS2 Hong Kong Video Games NotesSumm
Page 134 and 135:
CS4 XCV TechnologySummarize the cas
Page 136 and 137:
CS6 GIoYaI MZtor CarsSummarize the
Page 138 and 139:
CS8 ltalian C\1 2 tT:hian]TtSummari
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+ Case ^n_eTpevel :1. T eT ian c n
Page 142 and 143:
That’s a very interesting graphI
Page 144 and 145:
One example might be to look to see
Page 146 and 147:
co: n i f efinition o ’ r T of hi
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F : T rtrute t k fi1 re ort : lat I
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+ Coke ®Case 4: Coca-Cola® is try
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- Interesting. Thanks.Type of case:
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are people willing to pay? And is i
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) e.onkT .oulk pe Uo3 l a joint ten
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p te lrsm o m t owould r u c do is
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p tew lour T am m toAer ore- mrT t
Page 162 and 163:
I’m going to do part of this thro
Page 164 and 165:
+ Cow Brothers Premium Ice CreamCas
Page 166 and 167:
- The supermarkets carry five at a
Page 168 and 169:
- Can be used for thinning hair as
Page 170 and 171:
/et.s talk au w i o st-based n w pr
Page 172 and 173:
+ Wireless WorriesCase 1 1 2 : O h
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tt tells m e toat ueoule T ito Aedi
Page 176 and 177:
+ Cowwege MaiwCase 1 2 : O xient h
Page 178 and 179:
- How else can students get the wor
Page 180 and 181:
w h i c h es gm e ia vl ie tless t
Page 182 and 183:
Well, first we have the membership
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