Case_In_Point_7th_Edition_Page001_183_2

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Five C’s and Four P’sBCG MatrixMichael Porter’s “Five Forces”The Value ChainIncome StatementAn Aristotelian FrameworkWays to Cut Costs“If” Scenarios to RememberBusiness Case Tips6 Practice CasesAnatomy of a Profit and Loss CaseCase StartsCase Index25 Cases12 Partner CasesThe Roommate’s Guide7 Human Capital Cases8 Marketing Case QuestionsFrameworksNew Product LaunchCompetitive Defense5 PsKey MeasuresCommon Marketing Interview Questions9 Final Analysis10 Consulting Buzzwords11 Partner Case Charts
1 : IntroductionIn Q4, the number-three US wireless carrier slipped further behind its rivals in its number ofcustomers, even as profits rose 35%. What do you think is going on?Consulting firms are in the business of renting out brains. Consultants get paid to synthesize massivequantities of foreign data, toss out the irrelevant information, structure an approach to a given clientissue and hypothesize logically and creatively before people of power and influence (like bigwigs at thewireless company). That’s why consulting firms put so much weight on the case question — because itallows them to judge how logically and persuasively a potential consultant (i.e., you) can present a case.In essence, a case interview is a role-playing exercise.In order to nail a case interview, you need to know both how to prepare and how to perform. This bookwill help you do both. It walks you through the overall consulting interview, teaches you how to conductyour research, tells you what the consulting firms are looking for in a candidate, explores the varioustypes of case questions and then introduces you to the Ivy Case System©.As a career officer at Harvard University for over eighteen years, I’ve helped more than ten thousand ofthe nation’s top students prepare for case interviews. During this time, students have tirelesslymemorized individual frameworks and then struggled to decide which one(s) to apply. All the while, thecase questions given by consulting firms, as well as by a growing number of companies in variousindustries, have become increasingly complex. The standard frameworks of the past, while still valuable,aren’t enough to solve these sophisticated cases. I’ve developed The Ivy Case System© in order tosimplify things. This system will allow you to make an impressive start (without a long and awkwardpause) and ensure that you approach the answer in an organized and logical way. The differencebetween a framework and a system is that a framework is a tool; a system is a process with all the toolsbuilt in. The Ivy Case System© is the most sensible and comprehensive case interview strategy you canlearn.Keep in mind that case questions help educate you during your job search by acting as a self-imposedscreening device. Is this the type of work you want to be doing? Is this the type of environment in whichyou can learn and flourish? You need to ask yourself, “Do I enjoy problem solving? Do I enjoy these typesof questions and issues?” Case questions can and should be fun.The best way to prepare is to hunker down and (i) read this book and don’t skip any pages; (ii) attend allcase question workshops sponsored by consulting firms or your career services office; (iii) practice withyour econ professor, roommates, friends and anyone you know who worked or is currently working inconsulting; and (iv) read this book again and don’t skip any pages.Sounds like you had better start reading . . .
Page 2 and 3: AMAZON REVlEWSSecret to success —
Page 5 and 6: CQ INTERACTIVEThe most advanced onl
Page 8 and 9: AckndwIebgmentsSpecial thanks are d
Page 10 and 11: DedicationTo my closest friends: Er
Page 14 and 15: 2 : The InterviewRelax, it’s wors
Page 16 and 17: + Questions About YouThe first part
Page 18 and 19: Interviewers remember stories and a
Page 20 and 21: 9. You’ll work on multiple projec
Page 22 and 23: + Possiole Math QuestionThey may as
Page 24 and 25: + Your QuestionsThe last part of th
Page 26 and 27: + The Grand Finale: Why Should I Hi
Page 28 and 29: First Rouno TeIephone InterviewsThe
Page 30 and 31: + Stress lnterviewsWell, they’re
Page 32 and 33: + A¡vice for lnternational Stuoent
Page 34 and 35: 3 : Case QuestionsA case question i
Page 36 and 37: + Case PreparatibnCase questions ca
Page 38 and 39: [ 1. Listen to the Question ]Listen
Page 40 and 41: [ 3. Summarize the Question ]After
Page 42 and 43: [ 5. Ask Clarifying Questions ]You
Page 44 and 45: [ 7. Hold That Thought for “One A
Page 46 and 47: [ 9. Work the Numbers ]If possiqle,
Page 48 and 49: [ 11. Be Creative and Brainstorm ]S
Page 50 and 51: [ 13. Bring p r tre w and o S u mri
Page 52 and 53: The Bags ¦f p ¦§¨There are thre
Page 54 and 55: U S.If you tried to answer this que
Page 56 and 57: A PIs called “widgets,” which o
Page 58 and 59: N C aseei se nu m er b Aases:E very
Page 60 and 61: DuPont has just invented a lightwei
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problem with each 5uestion.Students
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Trends over time are generally show
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Wrona: What has been going on with
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+ The Trou!"e p rh tMathDo you have
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+ The Summary and The Final SlideIn
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4 : The #vy Case System©
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You may want to read through the fo
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[ 1. Summarize the Question ]This s
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[ 3. Ask Clarifying Questions ]As w
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+ The 12 CaTe Scena: OTh
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[ 2. %n&ustr1 2nao1st s Pw uestt An
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[ 3. Mergers an1 2 : sP O hw nsA Pi
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[ 4. Developing a New Product ]Ques
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[ 5. Pricing Strategies ]Question:
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[ 6I Growth Strategies ]Question: X
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P ustomersWho are our customers?How
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[ 9. ,ncreasin2 :aoes tP weskiAnS C
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[ 11I .mproving the Bottom Line: Pr
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To learn more about a typical Profi
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N t w =uc P roPP rw c t H ow ay? P
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5 : ADDitiEnal anD Tools : Oat P Er
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[ Five C’s TCF1 2 : OWhat h ido y
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+ BCG MatrixIn 1998, Wiley Press pu
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The high-share, high-growth product
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+ The Value ChainIn his 1985 book C
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+ An Aristoteli1n 2r1 :eo ortAristo
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+ “Pf” Scenarios to RememberSal
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+ Business Case pi1 s• If you eve
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6 : Practice Cases
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+ HarRey-Davidson®Interviewer: Our
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Interviewer: Yes, garb is merchandi
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based. Harley can raise the prices
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+ Case StartsMany people struggle w
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CasesCS1: Palm Tree Plantation Expo
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CS2 Hong Kong Video Games NotesSumm
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CS4 XCV TechnologySummarize the cas
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CS6 GIoYaI MZtor CarsSummarize the
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CS8 ltalian C\1 2 tT:hian]TtSummari
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+ Case ^n_eTpevel :1. T eT ian c n
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That’s a very interesting graphI
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One example might be to look to see
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co: n i f efinition o ’ r T of hi
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F : T rtrute t k fi1 re ort : lat I
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+ Coke ®Case 4: Coca-Cola® is try
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- Interesting. Thanks.Type of case:
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are people willing to pay? And is i
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) e.onkT .oulk pe Uo3 l a joint ten
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p te lrsm o m t owould r u c do is
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p tew lour T am m toAer ore- mrT t
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I’m going to do part of this thro
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+ Cow Brothers Premium Ice CreamCas
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- The supermarkets carry five at a
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- Can be used for thinning hair as
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/et.s talk au w i o st-based n w pr
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+ Wireless WorriesCase 1 1 2 : O h
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tt tells m e toat ueoule T ito Aedi
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+ Cowwege MaiwCase 1 2 : O xient h
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- How else can students get the wor
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w h i c h es gm e ia vl ie tless t
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Well, first we have the membership
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