Case_In_Point_7th_Edition_Page001_183_2

tt tells m e toat ueoule T ito Aedit r ratinys uetT een d g and g 6g g are a proulem F s : it T orto
Leeuiny fem o as A rstom ersN Het$s Uiy re ror f oT o man- Astom r ers T e$ re talLiny auor f
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A rstom ers Uall into toe d g g w danyeF i % 2r
e- o uay late d g v oU fe otim eF s : it toe sam e d g v To
uay late e.er- monto N
– Not necessarily. You can assume that everyone in that group has been late paying the bill at some
point, some more than others.
: U e Telim inate toem as A rstom ersn fat$s o 6g g n g gstom g AersF r 2 e oneY f or y ru
isn$ f m r etterF A o t
We Aan see toat i g v oU fem o uay lateF 2 is o is a uiy yer uoolF We$ re looLiny at % v oU fe
o
A rstom er uasen or aror T l d illion F i mA rstom ersF : U e Tdrou ued toose tT o y ror us U rom or r
A rstom er listsn fat o T orld set rs uac k m6
illion A rstom ers and u r f s at r d i illionF m : T f re
r
T orld ue 1 0 illion m A rstom ers ueoind toe nr m er t tT o T ireless Aom uan- F
– So?
( oT m r Aoes o it lAost rs to AolleA f late uaym ents U rom
eaco Astom r erN
– $50.
( oT m r is A toe o average uillN
– Overall, it’s $40; however, in those categories, it’s $75.
p o T e$ re uayiny 9 do g AolleA f f 9 0 e d or F , r maryins r so y reat toat T e$ re still m akiny mone- oU U
f ose A rstom ersN
– No. Profit margins are 25%.
j o T e A oarye a late UeeN
– No.