Case_In_Point_7th_Edition_Page001_183_2

[ 13. Bring p r tre w and o S u mrizm e a ]
If you have done all of the above and you’ve made it through the analysis, the final action is to create a
sense of closure by summarizing the case. Review your findings, restate your suggestions and make a
recommendation. You don’t need to sum up the whole answer; pick two or three key points and touch on
those. Students are often afraid to make a recommendation, thinking that their analysis was faulty, so
therefore their answers will be wrong. There are no wrong answers. Just make sure your answer makes
good business sense and common sense.