Case_In_Point_7th_Edition_Page001_183_2

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CS4 XCV TechnologySummarize the case and verif y the o bective.Repeat jthe question to make sure everyone is on thesame page and then verify the objective. In this case the objective is to find those four things. There areno other objectives in this case, but be sure to ask because you never know.A sk industry puestions.Is there anything like this out there? If not, what are the substitutions? What arethe fixed and variable costs? Does XCV have a patent? Are other companies close to developing asimilar product?qay out y our structure.The interviewer has given you a list of things to determine. This is a perfectopportunity to use a Final Slide. Remember, you don’t have to answer questions in the order in whichthey were given. Because this is a new product, you’ll want to determine the price before estimating themarket size. Draw the chart below. This can be used as your structure, a scorecard for the interviewer (itwill be easy for the interviewers to follow as you fill in the chart after you figure each one out), as well asyour summary.PriceMarket sizeBreakevenEst. profits
CS5 Flintstone, Potter and CokeSummarize the case and verif y the o bective.Summarize jthe question and verify the objective, which isto determine if this is a good idea. The interviewer also asked for a pros and cons list.In a question like this, the interviewer would probably want you to list out the pros and cons first, beforegetting into a deeper discussion. He will usually tell you if he wants the list first.A ros and cons list.The first thing you want to do is to draw a line down the middle of your paper andlabel one side “pros” and the other “cons.” Then ask for a minute to jot down your thoughts. (You do thisfor several reasons.) Write them down however they pop into your head, but you’ll want to present thepros first and then the cons. Also, if you try to do this off the top of your head, there is a good chance thatthe interviewer will cut you off in mid-sentence because he knows where you are headed. It is verydifficult to come up with another answer when you are cut off in the middle of your original thought. Bywriting them down first, it will save you a lot of stress and make you look more professional.PROSDiversifies portfolioNational showcaseCONSCould bring in new retail clients ExpensivePossible cost synergiesShows innovative thinkingPossible tax advantagesTurn it into a reality TV showThey know nothing of operationsDraws resources awayWhat if they failCompany cultures are differentMay compete against existing clientp sq luestions. Once the pros and cons are out of the way, you have the opportunity to ask somequestions. The big questions are: Why do they want to do this? Can they afford it? Do they have anyexperience running a shoe company? What have been the trends in the running shoe industry? Who arethe major players and how do their products differ from ours? Is there a better way to enter this market?
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AMAZON REVlEWSSecret to success —
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CQ INTERACTIVEThe most advanced onl
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AckndwIebgmentsSpecial thanks are d
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DedicationTo my closest friends: Er
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Five C’s and Four P’sBCG Matrix
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2 : The InterviewRelax, it’s wors
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+ Questions About YouThe first part
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Interviewers remember stories and a
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9. You’ll work on multiple projec
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+ Possiole Math QuestionThey may as
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+ Your QuestionsThe last part of th
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+ The Grand Finale: Why Should I Hi
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First Rouno TeIephone InterviewsThe
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+ Stress lnterviewsWell, they’re
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+ A¡vice for lnternational Stuoent
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3 : Case QuestionsA case question i
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+ Case PreparatibnCase questions ca
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[ 1. Listen to the Question ]Listen
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[ 3. Summarize the Question ]After
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[ 5. Ask Clarifying Questions ]You
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[ 7. Hold That Thought for “One A
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[ 9. Work the Numbers ]If possiqle,
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[ 11. Be Creative and Brainstorm ]S
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[ 13. Bring p r tre w and o S u mri
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The Bags ¦f p ¦§¨There are thre
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U S.If you tried to answer this que
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A PIs called “widgets,” which o
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N C aseei se nu m er b Aases:E very
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DuPont has just invented a lightwei
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problem with each 5uestion.Students
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Trends over time are generally show
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Wrona: What has been going on with
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+ The Trou!"e p rh tMathDo you have
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+ The Summary and The Final SlideIn
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4 : The #vy Case System©
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You may want to read through the fo
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[ 1. Summarize the Question ]This s
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[ 3. Ask Clarifying Questions ]As w
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+ The 12 CaTe Scena: OTh
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Page 85 and 86: [ 3. Mergers an1 2 : sP O hw nsA Pi
Page 87 and 88: [ 4. Developing a New Product ]Ques
Page 89 and 90: [ 5. Pricing Strategies ]Question:
Page 91 and 92: [ 6I Growth Strategies ]Question: X
Page 93 and 94: P ustomersWho are our customers?How
Page 95 and 96: [ 9. ,ncreasin2 :aoes tP weskiAnS C
Page 97 and 98: [ 11I .mproving the Bottom Line: Pr
Page 99 and 100: To learn more about a typical Profi
Page 101 and 102: N t w =uc P roPP rw c t H ow ay? P
Page 103 and 104: 5 : ADDitiEnal anD Tools : Oat P Er
Page 105 and 106: [ Five C’s TCF1 2 : OWhat h ido y
Page 107 and 108: + BCG MatrixIn 1998, Wiley Press pu
Page 109 and 110: The high-share, high-growth product
Page 112 and 113: + The Value ChainIn his 1985 book C
Page 114 and 115: + An Aristoteli1n 2r1 :eo ortAristo
Page 116 and 117: + “Pf” Scenarios to RememberSal
Page 118 and 119: + Business Case pi1 s• If you eve
Page 120 and 121: 6 : Practice Cases
Page 122 and 123: + HarRey-Davidson®Interviewer: Our
Page 124 and 125: Interviewer: Yes, garb is merchandi
Page 126 and 127: based. Harley can raise the prices
Page 128 and 129: + Case StartsMany people struggle w
Page 130 and 131: CasesCS1: Palm Tree Plantation Expo
Page 132 and 133: CS2 Hong Kong Video Games NotesSumm
Page 136 and 137: CS6 GIoYaI MZtor CarsSummarize the
Page 138 and 139: CS8 ltalian C\1 2 tT:hian]TtSummari
Page 140 and 141: + Case ^n_eTpevel :1. T eT ian c n
Page 142 and 143: That’s a very interesting graphI
Page 144 and 145: One example might be to look to see
Page 146 and 147: co: n i f efinition o ’ r T of hi
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Page 150 and 151: + Coke ®Case 4: Coca-Cola® is try
Page 152 and 153: - Interesting. Thanks.Type of case:
Page 154 and 155: are people willing to pay? And is i
Page 156 and 157: ) e.onkT .oulk pe Uo3 l a joint ten
Page 158 and 159: p te lrsm o m t owould r u c do is
Page 160 and 161: p tew lour T am m toAer ore- mrT t
Page 162 and 163: I’m going to do part of this thro
Page 164 and 165: + Cow Brothers Premium Ice CreamCas
Page 166 and 167: - The supermarkets carry five at a
Page 168 and 169: - Can be used for thinning hair as
Page 170 and 171: /et.s talk au w i o st-based n w pr
Page 172 and 173: + Wireless WorriesCase 1 1 2 : O h
Page 174 and 175: tt tells m e toat ueoule T ito Aedi
Page 176 and 177: + Cowwege MaiwCase 1 2 : O xient h
Page 178 and 179: - How else can students get the wor
Page 180 and 181: w h i c h es gm e ia vl ie tless t
Page 182 and 183: Well, first we have the membership
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