Case_In_Point_7th_Edition_Page001_183_2

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[ 7. Starting a 1 2 : Oness h i wik testionS C: o rAtpers b y rA b e+and l r : ant tA trave+ Ptart a magazineI C peW ? e g+ A e btA ty A trategid r P ad vid 2 and pe+I vege+A Iing a m tiness P I an ’ tA get startedI G pat bA W te++ A t tpemcStep 1: Starting a new qusiness encompasses entering a new market as well — the first step is thesame. Investigate the market to determine whether entering the market makes good business sense.Who is our competition?What size market share does each competitor have?How do their products/services compare to ours?Are there any barriers to entry? These include: capital requirements, access to distributionchannels, proprietary product technology or government policy.Step 2: Once we determine that there are no significant barriers to entry, then we should look at thecompany from a venture capitalist point of view. Would you, as an outsider, invest in this start-up? Wouldyou risk your own money? Venture capitalists don’t simply buy into an idea or product, they invest in:ManagementWhat is the management team like?What are its core competencies?Have they worked together before?Is there an advisory board?Market and Strategic PlansWhat are the barriers to entering this market?Who are the major players and what kind of market share does each company have?What will the competitive response be?Distribution ChannelsWhat are our distribution channels?ProductsWhat is the product or technology?What is the competitive edge?What are the disadvantages of this product?Is the technology proprietary?
P ustomersWho are our customers?How can we best reach them? Can we reach them on the Internet?How can we ensure that we retain them?FinanceHow is the project being funded?What is the best allocation of funds?Can we support the debt? (What if interest rates change? What if the economy sours?)
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AMAZON REVlEWSSecret to success —
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CQ INTERACTIVEThe most advanced onl
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AckndwIebgmentsSpecial thanks are d
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DedicationTo my closest friends: Er
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Five C’s and Four P’sBCG Matrix
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2 : The InterviewRelax, it’s wors
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+ Questions About YouThe first part
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Interviewers remember stories and a
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9. You’ll work on multiple projec
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+ Possiole Math QuestionThey may as
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+ Your QuestionsThe last part of th
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+ The Grand Finale: Why Should I Hi
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First Rouno TeIephone InterviewsThe
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+ Stress lnterviewsWell, they’re
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+ A¡vice for lnternational Stuoent
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3 : Case QuestionsA case question i
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+ Case PreparatibnCase questions ca
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[ 1. Listen to the Question ]Listen
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[ 3. Summarize the Question ]After
Page 42 and 43: [ 5. Ask Clarifying Questions ]You
Page 44 and 45: [ 7. Hold That Thought for “One A
Page 46 and 47: [ 9. Work the Numbers ]If possiqle,
Page 48 and 49: [ 11. Be Creative and Brainstorm ]S
Page 50 and 51: [ 13. Bring p r tre w and o S u mri
Page 52 and 53: The Bags ¦f p ¦§¨There are thre
Page 54 and 55: U S.If you tried to answer this que
Page 56 and 57: A PIs called “widgets,” which o
Page 58 and 59: N C aseei se nu m er b Aases:E very
Page 60 and 61: DuPont has just invented a lightwei
Page 62 and 63: problem with each 5uestion.Students
Page 64 and 65: Trends over time are generally show
Page 66 and 67: Wrona: What has been going on with
Page 68 and 69: + The Trou!"e p rh tMathDo you have
Page 70 and 71: + The Summary and The Final SlideIn
Page 72 and 73: 4 : The #vy Case System©
Page 74 and 75: You may want to read through the fo
Page 76 and 77: [ 1. Summarize the Question ]This s
Page 78 and 79: [ 3. Ask Clarifying Questions ]As w
Page 80 and 81: + The 12 CaTe Scena: OTh
Page 83 and 84: [ 2. %n&ustr1 2nao1st s Pw uestt An
Page 85 and 86: [ 3. Mergers an1 2 : sP O hw nsA Pi
Page 87 and 88: [ 4. Developing a New Product ]Ques
Page 89 and 90: [ 5. Pricing Strategies ]Question:
Page 91: [ 6I Growth Strategies ]Question: X
Page 95 and 96: [ 9. ,ncreasin2 :aoes tP weskiAnS C
Page 97 and 98: [ 11I .mproving the Bottom Line: Pr
Page 99 and 100: To learn more about a typical Profi
Page 101 and 102: N t w =uc P roPP rw c t H ow ay? P
Page 103 and 104: 5 : ADDitiEnal anD Tools : Oat P Er
Page 105 and 106: [ Five C’s TCF1 2 : OWhat h ido y
Page 107 and 108: + BCG MatrixIn 1998, Wiley Press pu
Page 109 and 110: The high-share, high-growth product
Page 112 and 113: + The Value ChainIn his 1985 book C
Page 114 and 115: + An Aristoteli1n 2r1 :eo ortAristo
Page 116 and 117: + “Pf” Scenarios to RememberSal
Page 118 and 119: + Business Case pi1 s• If you eve
Page 120 and 121: 6 : Practice Cases
Page 122 and 123: + HarRey-Davidson®Interviewer: Our
Page 124 and 125: Interviewer: Yes, garb is merchandi
Page 126 and 127: based. Harley can raise the prices
Page 128 and 129: + Case StartsMany people struggle w
Page 130 and 131: CasesCS1: Palm Tree Plantation Expo
Page 132 and 133: CS2 Hong Kong Video Games NotesSumm
Page 134 and 135: CS4 XCV TechnologySummarize the cas
Page 136 and 137: CS6 GIoYaI MZtor CarsSummarize the
Page 138 and 139: CS8 ltalian C\1 2 tT:hian]TtSummari
Page 140 and 141: + Case ^n_eTpevel :1. T eT ian c n
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That’s a very interesting graphI
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One example might be to look to see
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co: n i f efinition o ’ r T of hi
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F : T rtrute t k fi1 re ort : lat I
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+ Coke ®Case 4: Coca-Cola® is try
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- Interesting. Thanks.Type of case:
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are people willing to pay? And is i
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) e.onkT .oulk pe Uo3 l a joint ten
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p te lrsm o m t owould r u c do is
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p tew lour T am m toAer ore- mrT t
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I’m going to do part of this thro
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+ Cow Brothers Premium Ice CreamCas
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- The supermarkets carry five at a
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- Can be used for thinning hair as
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/et.s talk au w i o st-based n w pr
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+ Wireless WorriesCase 1 1 2 : O h
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tt tells m e toat ueoule T ito Aedi
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+ Cowwege MaiwCase 1 2 : O xient h
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- How else can students get the wor
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w h i c h es gm e ia vl ie tless t
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Well, first we have the membership
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