Case_In_Point_7th_Edition_Page001_183_2

AckndwIebgments
Special thanks are due to Brett Deware, Cullen Hilkene, Lynda Knoll Cotter and Semil Shah who contributed cases.
Thanks are owed to all the students from around the world who contributed thoughts and case questions, especially Adrian Cighi,
Agnés Noël, Asanka Jayasuriya, Basil Waite, Deepa Gupta, Emily Cosentino, Eric Edwards, Gonzolo Zubieta, Javier Luzarraga,
John Loken, Memphis Gator, Mukund Jain, Sebastien Desreux, Sinjin Brooks, Tatum Bell III, and Veronica Chau.
Many thanks to an unsung hero, my book designer, Jean Hammond, whose patience and sense of humor made many hours of toil
great fun.
Copyright © 2011 Burgee Press
Burgee Press
P.O. Box 920654
Needham, MA 02492
All rights reserved.
No part of this book may be reproduced in any form, except brief excerpts for the purpose of review, without written permission of the
publisher.
As with all case questions, we assume facts not in evidence, as well as generous assumptions. Familiar companies are used as
examples because of the power of their brand and their familiarity to the general public. Information concerning the actual
companies cited as examples may not be accurate. This information was based on research but should not be used as reliable,
up-to-date data.
Edited by Joan Oleck
ISBN 978-0-9710158-6-9
Library of Congress Cataloging-in-Publication Data:
Case in Point: Complete Case Interview Preparation / Marc P. Cosentino — 7th ed.
Library of Congress Card Number 2001117521
First Printing, 1999
Printed in the United States of America
Second Edition 2001
Third Edition 2004
Fourth Edition 2005
Fifth Edition 2007
Sixth Edition 2009
Seventh Edition 2011