Case_In_Point_7th_Edition_Page001_183_2

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+ New York OperaCase 7: Our client is the New York City Opera. They want to develop a growth strategy forthe next five years. What would you advise them to look at, and what are yourrecommendations for growth?The New York City Opera wants us to develop a growth strategy for the next five years.– That’s right.Besides developing this five-year strategy, are there any other objectives?– No.So I don’t need to look at increasing sales, reducing costs or increasing profits?– Those are all key ingredients to growth, are they not?Yes, I guess they are. I was just trying to determine the direction of the question. I’d like to aska few questions. Is the industry growing?– No, down 7% last year.How are we faring compared to the industry?– Better, but not by much. Our growth rate last year was 2%.Who are our competitors and how much market share does each one have?– Who do you think our competition is?It’s anyone or anything that competes for the leisure dollar. It could be as widespread as arestaurant, a hockey game, events at Lincoln Center, or a trip to the Hamptons. But it is alsoother opera companies in New York. I’m not sure how many opera companies there are in NewYork.– There are about four. The biggest is the Metropolitan Opera. Can you name any operas?Sure. There’s Tommy and Figaro. Oh, and The Barber of Seville.– Okay. That helps me put your answer in perspective. So what do you do?
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AMAZON REVlEWSSecret to success —
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CQ INTERACTIVEThe most advanced onl
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AckndwIebgmentsSpecial thanks are d
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DedicationTo my closest friends: Er
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Five C’s and Four P’sBCG Matrix
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2 : The InterviewRelax, it’s wors
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+ Questions About YouThe first part
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Interviewers remember stories and a
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9. You’ll work on multiple projec
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+ Possiole Math QuestionThey may as
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+ Your QuestionsThe last part of th
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+ The Grand Finale: Why Should I Hi
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First Rouno TeIephone InterviewsThe
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+ Stress lnterviewsWell, they’re
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+ A¡vice for lnternational Stuoent
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3 : Case QuestionsA case question i
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+ Case PreparatibnCase questions ca
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[ 1. Listen to the Question ]Listen
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[ 3. Summarize the Question ]After
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[ 5. Ask Clarifying Questions ]You
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[ 7. Hold That Thought for “One A
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[ 9. Work the Numbers ]If possiqle,
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[ 11. Be Creative and Brainstorm ]S
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[ 13. Bring p r tre w and o S u mri
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The Bags ¦f p ¦§¨There are thre
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U S.If you tried to answer this que
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A PIs called “widgets,” which o
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N C aseei se nu m er b Aases:E very
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DuPont has just invented a lightwei
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problem with each 5uestion.Students
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Trends over time are generally show
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Wrona: What has been going on with
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+ The Trou!"e p rh tMathDo you have
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+ The Summary and The Final SlideIn
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4 : The #vy Case System©
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You may want to read through the fo
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[ 1. Summarize the Question ]This s
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[ 3. Ask Clarifying Questions ]As w
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+ The 12 CaTe Scena: OTh
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[ 2. %n&ustr1 2nao1st s Pw uestt An
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[ 3. Mergers an1 2 : sP O hw nsA Pi
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[ 4. Developing a New Product ]Ques
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[ 5. Pricing Strategies ]Question:
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[ 6I Growth Strategies ]Question: X
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P ustomersWho are our customers?How
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[ 9. ,ncreasin2 :aoes tP weskiAnS C
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[ 11I .mproving the Bottom Line: Pr
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To learn more about a typical Profi
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N t w =uc P roPP rw c t H ow ay? P
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5 : ADDitiEnal anD Tools : Oat P Er
Page 105 and 106: [ Five C’s TCF1 2 : OWhat h ido y
Page 107 and 108: + BCG MatrixIn 1998, Wiley Press pu
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Page 112 and 113: + The Value ChainIn his 1985 book C
Page 114 and 115: + An Aristoteli1n 2r1 :eo ortAristo
Page 116 and 117: + “Pf” Scenarios to RememberSal
Page 118 and 119: + Business Case pi1 s• If you eve
Page 120 and 121: 6 : Practice Cases
Page 122 and 123: + HarRey-Davidson®Interviewer: Our
Page 124 and 125: Interviewer: Yes, garb is merchandi
Page 126 and 127: based. Harley can raise the prices
Page 128 and 129: + Case StartsMany people struggle w
Page 130 and 131: CasesCS1: Palm Tree Plantation Expo
Page 132 and 133: CS2 Hong Kong Video Games NotesSumm
Page 134 and 135: CS4 XCV TechnologySummarize the cas
Page 136 and 137: CS6 GIoYaI MZtor CarsSummarize the
Page 138 and 139: CS8 ltalian C\1 2 tT:hian]TtSummari
Page 140 and 141: + Case ^n_eTpevel :1. T eT ian c n
Page 142 and 143: That’s a very interesting graphI
Page 144 and 145: One example might be to look to see
Page 146 and 147: co: n i f efinition o ’ r T of hi
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Page 150 and 151: + Coke ®Case 4: Coca-Cola® is try
Page 152 and 153: - Interesting. Thanks.Type of case:
Page 154 and 155: are people willing to pay? And is i
Page 158 and 159: p te lrsm o m t owould r u c do is
Page 160 and 161: p tew lour T am m toAer ore- mrT t
Page 162 and 163: I’m going to do part of this thro
Page 164 and 165: + Cow Brothers Premium Ice CreamCas
Page 166 and 167: - The supermarkets carry five at a
Page 168 and 169: - Can be used for thinning hair as
Page 170 and 171: /et.s talk au w i o st-based n w pr
Page 172 and 173: + Wireless WorriesCase 1 1 2 : O h
Page 174 and 175: tt tells m e toat ueoule T ito Aedi
Page 176 and 177: + Cowwege MaiwCase 1 2 : O xient h
Page 178 and 179: - How else can students get the wor
Page 180 and 181: w h i c h es gm e ia vl ie tless t
Page 182 and 183: Well, first we have the membership
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