Case_In_Point_7th_Edition_Page001_183_2

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+ Five C’s and Four P’sThese are two elementary frameworks that can do the job. You’re not going to blow anyone away withthese, but you won’t drown either. They will allow you to touch on all the main points and appear fairly wellorganized.There are two secrets to using these frameworks. First, since every case is different, the C’s or the P’shave to be rearranged to fit the case. If you treat these frameworks like a laundry list, your answer willseem nonlinear and possibly disorganized. Second, you need to kick up some dust to conceal the factthat you’re using these frameworks. If your interviewer discovers you’re using the Five C’s or Four P’s,you might lose some points; neither of these frameworks is particularly impressive.
[ Five C’s TCF1 2 : OWhat h ido you know about the company? How big is it? Is it a public or private company?What kinds of products or services does it offer to its clients?CFsr sPWhat are the major costs? How have its costs changed in the past year? How do its costscompare to those of others in the industry? How can we reduce costs?CF1 2 ir enFnP i Who are the biggest competitors? What market share does each player hold? Hasmarket share changed in the last year? How do our services or products differ from the competition? Dowe hold any strategic advantage over our competitors?CFnsA1 eosv c nr . iesPWho are they? What do they want? Are we fulfilling their needs? How can weget more? Are we keeping the ones we have?C:anne. sPDistribution channels. How do we get our product into the hands of the end users? Howcan we increase our distribution channels? Are there areas of our market that we are not reaching? Howdo we reach them?
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AMAZON REVlEWSSecret to success —
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CQ INTERACTIVEThe most advanced onl
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AckndwIebgmentsSpecial thanks are d
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DedicationTo my closest friends: Er
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Five C’s and Four P’sBCG Matrix
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2 : The InterviewRelax, it’s wors
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+ Questions About YouThe first part
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Interviewers remember stories and a
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9. You’ll work on multiple projec
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+ Possiole Math QuestionThey may as
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+ Your QuestionsThe last part of th
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+ The Grand Finale: Why Should I Hi
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First Rouno TeIephone InterviewsThe
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+ Stress lnterviewsWell, they’re
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+ A¡vice for lnternational Stuoent
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3 : Case QuestionsA case question i
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+ Case PreparatibnCase questions ca
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[ 1. Listen to the Question ]Listen
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[ 3. Summarize the Question ]After
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[ 5. Ask Clarifying Questions ]You
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[ 7. Hold That Thought for “One A
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[ 9. Work the Numbers ]If possiqle,
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[ 11. Be Creative and Brainstorm ]S
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[ 13. Bring p r tre w and o S u mri
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The Bags ¦f p ¦§¨There are thre
Page 54 and 55: U S.If you tried to answer this que
Page 56 and 57: A PIs called “widgets,” which o
Page 58 and 59: N C aseei se nu m er b Aases:E very
Page 60 and 61: DuPont has just invented a lightwei
Page 62 and 63: problem with each 5uestion.Students
Page 64 and 65: Trends over time are generally show
Page 66 and 67: Wrona: What has been going on with
Page 68 and 69: + The Trou!"e p rh tMathDo you have
Page 70 and 71: + The Summary and The Final SlideIn
Page 72 and 73: 4 : The #vy Case System©
Page 74 and 75: You may want to read through the fo
Page 76 and 77: [ 1. Summarize the Question ]This s
Page 78 and 79: [ 3. Ask Clarifying Questions ]As w
Page 80 and 81: + The 12 CaTe Scena: OTh
Page 83 and 84: [ 2. %n&ustr1 2nao1st s Pw uestt An
Page 85 and 86: [ 3. Mergers an1 2 : sP O hw nsA Pi
Page 87 and 88: [ 4. Developing a New Product ]Ques
Page 89 and 90: [ 5. Pricing Strategies ]Question:
Page 91 and 92: [ 6I Growth Strategies ]Question: X
Page 93 and 94: P ustomersWho are our customers?How
Page 95 and 96: [ 9. ,ncreasin2 :aoes tP weskiAnS C
Page 97 and 98: [ 11I .mproving the Bottom Line: Pr
Page 99 and 100: To learn more about a typical Profi
Page 101 and 102: N t w =uc P roPP rw c t H ow ay? P
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Page 107 and 108: + BCG MatrixIn 1998, Wiley Press pu
Page 109 and 110: The high-share, high-growth product
Page 112 and 113: + The Value ChainIn his 1985 book C
Page 114 and 115: + An Aristoteli1n 2r1 :eo ortAristo
Page 116 and 117: + “Pf” Scenarios to RememberSal
Page 118 and 119: + Business Case pi1 s• If you eve
Page 120 and 121: 6 : Practice Cases
Page 122 and 123: + HarRey-Davidson®Interviewer: Our
Page 124 and 125: Interviewer: Yes, garb is merchandi
Page 126 and 127: based. Harley can raise the prices
Page 128 and 129: + Case StartsMany people struggle w
Page 130 and 131: CasesCS1: Palm Tree Plantation Expo
Page 132 and 133: CS2 Hong Kong Video Games NotesSumm
Page 134 and 135: CS4 XCV TechnologySummarize the cas
Page 136 and 137: CS6 GIoYaI MZtor CarsSummarize the
Page 138 and 139: CS8 ltalian C\1 2 tT:hian]TtSummari
Page 140 and 141: + Case ^n_eTpevel :1. T eT ian c n
Page 142 and 143: That’s a very interesting graphI
Page 144 and 145: One example might be to look to see
Page 146 and 147: co: n i f efinition o ’ r T of hi
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Page 150 and 151: + Coke ®Case 4: Coca-Cola® is try
Page 152 and 153: - Interesting. Thanks.Type of case:
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are people willing to pay? And is i
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) e.onkT .oulk pe Uo3 l a joint ten
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p te lrsm o m t owould r u c do is
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p tew lour T am m toAer ore- mrT t
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I’m going to do part of this thro
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+ Cow Brothers Premium Ice CreamCas
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- The supermarkets carry five at a
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- Can be used for thinning hair as
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/et.s talk au w i o st-based n w pr
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+ Wireless WorriesCase 1 1 2 : O h
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tt tells m e toat ueoule T ito Aedi
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+ Cowwege MaiwCase 1 2 : O xient h
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- How else can students get the wor
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w h i c h es gm e ia vl ie tless t
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Well, first we have the membership
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