- Page 2 and 3: AMAZON REVlEWSSecret to success —
- Page 5 and 6: CQ INTERACTIVEThe most advanced onl
- Page 8 and 9: AckndwIebgmentsSpecial thanks are d
- Page 10 and 11: DedicationTo my closest friends: Er
- Page 12 and 13: Five C’s and Four P’sBCG Matrix
- Page 14 and 15: 2 : The InterviewRelax, it’s wors
- Page 16 and 17: + Questions About YouThe first part
- Page 18 and 19: Interviewers remember stories and a
- Page 20 and 21: 9. You’ll work on multiple projec
- Page 22 and 23: + Possiole Math QuestionThey may as
- Page 24 and 25: + Your QuestionsThe last part of th
- Page 26 and 27: + The Grand Finale: Why Should I Hi
- Page 28 and 29: First Rouno TeIephone InterviewsThe
- Page 32 and 33: + A¡vice for lnternational Stuoent
- Page 34 and 35: 3 : Case QuestionsA case question i
- Page 36 and 37: + Case PreparatibnCase questions ca
- Page 38 and 39: [ 1. Listen to the Question ]Listen
- Page 40 and 41: [ 3. Summarize the Question ]After
- Page 42 and 43: [ 5. Ask Clarifying Questions ]You
- Page 44 and 45: [ 7. Hold That Thought for “One A
- Page 46 and 47: [ 9. Work the Numbers ]If possiqle,
- Page 48 and 49: [ 11. Be Creative and Brainstorm ]S
- Page 50 and 51: [ 13. Bring p r tre w and o S u mri
- Page 52 and 53: The Bags ¦f p ¦§¨There are thre
- Page 54 and 55: U S.If you tried to answer this que
- Page 56 and 57: A PIs called “widgets,” which o
- Page 58 and 59: N C aseei se nu m er b Aases:E very
- Page 60 and 61: DuPont has just invented a lightwei
- Page 62 and 63: problem with each 5uestion.Students
- Page 64 and 65: Trends over time are generally show
- Page 66 and 67: Wrona: What has been going on with
- Page 68 and 69: + The Trou!"e p rh tMathDo you have
- Page 70 and 71: + The Summary and The Final SlideIn
- Page 72 and 73: 4 : The #vy Case System©
- Page 74 and 75: You may want to read through the fo
- Page 76 and 77: [ 1. Summarize the Question ]This s
- Page 78 and 79: [ 3. Ask Clarifying Questions ]As w
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+ The 12 CaTe Scena: OTh
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[ 2. %n&ustr1 2nao1st s Pw uestt An
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[ 3. Mergers an1 2 : sP O hw nsA Pi
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[ 4. Developing a New Product ]Ques
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[ 5. Pricing Strategies ]Question:
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[ 6I Growth Strategies ]Question: X
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P ustomersWho are our customers?How
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[ 9. ,ncreasin2 :aoes tP weskiAnS C
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[ 11I .mproving the Bottom Line: Pr
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To learn more about a typical Profi
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N t w =uc P roPP rw c t H ow ay? P
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5 : ADDitiEnal anD Tools : Oat P Er
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[ Five C’s TCF1 2 : OWhat h ido y
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+ BCG MatrixIn 1998, Wiley Press pu
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The high-share, high-growth product
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+ The Value ChainIn his 1985 book C
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+ An Aristoteli1n 2r1 :eo ortAristo
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+ “Pf” Scenarios to RememberSal
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+ Business Case pi1 s• If you eve
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6 : Practice Cases
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+ HarRey-Davidson®Interviewer: Our
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Interviewer: Yes, garb is merchandi
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based. Harley can raise the prices
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+ Case StartsMany people struggle w
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CasesCS1: Palm Tree Plantation Expo
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CS2 Hong Kong Video Games NotesSumm
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CS4 XCV TechnologySummarize the cas
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CS6 GIoYaI MZtor CarsSummarize the
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CS8 ltalian C\1 2 tT:hian]TtSummari
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+ Case ^n_eTpevel :1. T eT ian c n
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That’s a very interesting graphI
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One example might be to look to see
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co: n i f efinition o ’ r T of hi
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F : T rtrute t k fi1 re ort : lat I
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+ Coke ®Case 4: Coca-Cola® is try
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- Interesting. Thanks.Type of case:
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are people willing to pay? And is i
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) e.onkT .oulk pe Uo3 l a joint ten
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p te lrsm o m t owould r u c do is
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p tew lour T am m toAer ore- mrT t
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I’m going to do part of this thro
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+ Cow Brothers Premium Ice CreamCas
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- The supermarkets carry five at a
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- Can be used for thinning hair as
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/et.s talk au w i o st-based n w pr
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+ Wireless WorriesCase 1 1 2 : O h
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tt tells m e toat ueoule T ito Aedi
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+ Cowwege MaiwCase 1 2 : O xient h
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- How else can students get the wor
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w h i c h es gm e ia vl ie tless t
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Well, first we have the membership