Case_In_Point_7th_Edition_Page001_183_2

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Trends over time are generally shown in line graphs. The line graph plots the rise and fall of one data setor multiple data sets. The line graph is needed when you want to show the effect of an independentvariable on a dependent variable. The second chart follows US wine import levels from Australia, Italyand France over an eight-year period.A pie chart is used to show how something relates to the whole. It usually deals with percentages. Thislast chart shows the market share of the US cell phone market in 2008.
+ Irking the InterviewerInterviewers get easily bored and irked. Let’s face it, these guys and gals spend most of their daystelling the CEOs of Fortune 1,000,000 companies what to do. Now they’ve been yanked out of a reallyimportant assignment to interview you and a dozen of your closest friends. Yawn...”I postponed mymeeting with Mark Zuckerberg for this? Dazzle me!”The first step toward Case Interview Dazzlement (CID) is to avoid costly and obvious mistakes. Listedbelow are the most common mistakes that past interviewees (some still unemployed) have made.The Leno / Letterman syndromeA five-minute monologue will do more to hurt your career than any of the other mistakes. Remember, youask questions not only to get additional information but to draw the interviewer into the case with you.Make the interviewer feel that he is a stakeholder in your candidacy. Turn the question into aconversation.What was the puestion again?Listen to the question, write it down, then repeat it to the interviewer. Candidates are always answeringthe wrong question because they don’t take the time to identify what the interviewer is really asking.Explosion of the mouthI see it all the time: People can’t give me the answer fast enough. Slow down. Don’t jump off the markand give the first answer that pops into your head. Take your time and analyze the information. Theinterviewer is there to observe the logic and thought process behind your answer.Digression cityYou go off on a tangent because it’s easy, you’re on a roll and it provides you with a false sense ofsecurity. You think it hides the fact that you can’t move forward in your answer, but it doesn’t. Tangentstake you off the path and it becomes extremely difficult to get back on the straight and narrow.A case question is like a long corridor with numerous side doors. Suppose the question was, “How dowe increase sales for the local 7-Eleven convenience store?” You start walking down the corridor andyou open the first door on the right and yell, “We can raise our prices.” Close the door and move on tothe next door. Open that door and yell, “We need to get more people in the store.” Close the door andmove on.The problem arises when you open the door and yell, “We need to get more people in the store.” Thenyou start walking down the side hall trying to come up with creative ways to get more people in the door.You come up with all sorts of promotions involving your favorite late-night snack food. Hey, this is easy!But that’s NOT the question.The bull in the consulting china shopDon’t use terms that you don’t fully understand. Throwing out a buzzword or business term in the wrongcontext highlights the fact that you have a nasty habit of discussing things you know little about. You maybe able to get away with that in class, but it doesn’t fly in a case interview. If you do that in an interview,will the firm be able to trust you in front of a client?Asking open-ended puestionsOpen-ended questions that try to get the interviewer to answer the case for you will irk the interviewer,big time. It is far better to make assumptions than to ask the interviewer for the answer. Consider ascenario where you were reviewing labor costs:Riaht: Because the economy is strong and there are plenty of jobs, I’ll assume that our labor costs havegone up.
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AMAZON REVlEWSSecret to success —
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CQ INTERACTIVEThe most advanced onl
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AckndwIebgmentsSpecial thanks are d
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DedicationTo my closest friends: Er
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Five C’s and Four P’sBCG Matrix
Page 14 and 15: 2 : The InterviewRelax, it’s wors
Page 16 and 17: + Questions About YouThe first part
Page 18 and 19: Interviewers remember stories and a
Page 20 and 21: 9. You’ll work on multiple projec
Page 22 and 23: + Possiole Math QuestionThey may as
Page 24 and 25: + Your QuestionsThe last part of th
Page 26 and 27: + The Grand Finale: Why Should I Hi
Page 28 and 29: First Rouno TeIephone InterviewsThe
Page 30 and 31: + Stress lnterviewsWell, they’re
Page 32 and 33: + A¡vice for lnternational Stuoent
Page 34 and 35: 3 : Case QuestionsA case question i
Page 36 and 37: + Case PreparatibnCase questions ca
Page 38 and 39: [ 1. Listen to the Question ]Listen
Page 40 and 41: [ 3. Summarize the Question ]After
Page 42 and 43: [ 5. Ask Clarifying Questions ]You
Page 44 and 45: [ 7. Hold That Thought for “One A
Page 46 and 47: [ 9. Work the Numbers ]If possiqle,
Page 48 and 49: [ 11. Be Creative and Brainstorm ]S
Page 50 and 51: [ 13. Bring p r tre w and o S u mri
Page 52 and 53: The Bags ¦f p ¦§¨There are thre
Page 54 and 55: U S.If you tried to answer this que
Page 56 and 57: A PIs called “widgets,” which o
Page 58 and 59: N C aseei se nu m er b Aases:E very
Page 60 and 61: DuPont has just invented a lightwei
Page 62 and 63: problem with each 5uestion.Students
Page 66 and 67: Wrona: What has been going on with
Page 68 and 69: + The Trou!"e p rh tMathDo you have
Page 70 and 71: + The Summary and The Final SlideIn
Page 72 and 73: 4 : The #vy Case System©
Page 74 and 75: You may want to read through the fo
Page 76 and 77: [ 1. Summarize the Question ]This s
Page 78 and 79: [ 3. Ask Clarifying Questions ]As w
Page 80 and 81: + The 12 CaTe Scena: OTh
Page 83 and 84: [ 2. %n&ustr1 2nao1st s Pw uestt An
Page 85 and 86: [ 3. Mergers an1 2 : sP O hw nsA Pi
Page 87 and 88: [ 4. Developing a New Product ]Ques
Page 89 and 90: [ 5. Pricing Strategies ]Question:
Page 91 and 92: [ 6I Growth Strategies ]Question: X
Page 93 and 94: P ustomersWho are our customers?How
Page 95 and 96: [ 9. ,ncreasin2 :aoes tP weskiAnS C
Page 97 and 98: [ 11I .mproving the Bottom Line: Pr
Page 99 and 100: To learn more about a typical Profi
Page 101 and 102: N t w =uc P roPP rw c t H ow ay? P
Page 103 and 104: 5 : ADDitiEnal anD Tools : Oat P Er
Page 105 and 106: [ Five C’s TCF1 2 : OWhat h ido y
Page 107 and 108: + BCG MatrixIn 1998, Wiley Press pu
Page 109 and 110: The high-share, high-growth product
Page 112 and 113: + The Value ChainIn his 1985 book C
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+ An Aristoteli1n 2r1 :eo ortAristo
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+ “Pf” Scenarios to RememberSal
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+ Business Case pi1 s• If you eve
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6 : Practice Cases
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+ HarRey-Davidson®Interviewer: Our
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Interviewer: Yes, garb is merchandi
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based. Harley can raise the prices
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+ Case StartsMany people struggle w
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CasesCS1: Palm Tree Plantation Expo
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CS2 Hong Kong Video Games NotesSumm
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CS4 XCV TechnologySummarize the cas
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CS6 GIoYaI MZtor CarsSummarize the
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CS8 ltalian C\1 2 tT:hian]TtSummari
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+ Case ^n_eTpevel :1. T eT ian c n
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That’s a very interesting graphI
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One example might be to look to see
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co: n i f efinition o ’ r T of hi
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F : T rtrute t k fi1 re ort : lat I
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+ Coke ®Case 4: Coca-Cola® is try
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- Interesting. Thanks.Type of case:
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are people willing to pay? And is i
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) e.onkT .oulk pe Uo3 l a joint ten
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p te lrsm o m t owould r u c do is
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p tew lour T am m toAer ore- mrT t
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I’m going to do part of this thro
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+ Cow Brothers Premium Ice CreamCas
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- The supermarkets carry five at a
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- Can be used for thinning hair as
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/et.s talk au w i o st-based n w pr
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+ Wireless WorriesCase 1 1 2 : O h
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tt tells m e toat ueoule T ito Aedi
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+ Cowwege MaiwCase 1 2 : O xient h
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- How else can students get the wor
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w h i c h es gm e ia vl ie tless t
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Well, first we have the membership
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