Case_In_Point_7th_Edition_Page001_183_2

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DuPont has just invented a lightweight, super-absorbent, biodegradable material that would beperfect for disposable diapers. Estimate the size of the diaper market and tell me if Dupontshould enter this market and if so, how? (See answer on page 86.)
+ Written Case Questions ano TestsOver the last couple of years, we have seen more and more firms turn to written cases, particularly in thesecond and third rounds. Monitor was the first to pioneer the written case. Since then they have added afew new twists to the process. The interview can go something like this:You arrive for the interview and are handed a written case (usually about five pages: three pages of textand two pages of charts and graphs). You are given 20 to 30 minutes to read and take notes. When thetime is up, a consultant comes in and you are expected to “present” the case, much as you would in abusiness school class. More often than not a discussion ensues. Chances are you will be touching onthe same points you would if given a verbal case.Here’s where it gets really interesting. Sometimes when you have finished reading the case, you aretaken into a room where you’ll meet two to three other candidates (you all have read the same case andare applying for the same position). Again, you are expected to “present” the case. The consultantswatch closely to see how you interact with the other candidates. Are you dominating the discussion? Areyou sitting back and being dominated by others? Or are you building on what the other candidates say,in a positive and civil manner? The Monitor consultants look to see how you interact with your peers. Areyou a team player? Do you play well with others? Can you hold your own? It all boils down to fit,communication skills, respect for others, empathy and teamwork.This is taking the brilliance of case 5uestions as an interviewing tool one step further.There could be one last twist. Sometimes when you arrive, you are joined by two or three othercandidates in a small conference room. You are all given the same case and asked to present it in 20minutes. A Monitor consultant stays in the conference room with you to monitor the group’s interactionand dynamics while assessing the leadership skills of all the candidates. When your team is ready topresent, two other consultants join in and your “team” presents the case.Now, one, two or all three of the candidates might be called back for the next round. While you act aspart of a team during presentation of the case, you are all judged individually.Besides the Monitor format, we have seen other firms develop their own version of a written case. Themost common one is similar to a Monitor case. The interviewer will give you two to three pages of writtentext and tell you to read it, then be prepared to present the case. They will also want you to prepare threePowerPoint® slides to go along with your presentations. Keep in mind that you have no calculator orcomputer, which means no PowerPoint® or Chart Wizard ® .The other type of written case occurs when a consultant gives you a 120 - page document and tells youto read it and present it to him in 30 minutes. In a case like this, what you want to do (besides climb outthe window) is to read the executive summary upfront and then spend the rest of the time in the back ofthe document analyzing the exhibits. You can learn much more by studying the exhibits than by readingas far as you can in the document.McKinsey now re5uires that some candidates take a written exercise. “The test is testing problemsolvingin a written format; folks will be surprised that the straight ‘5uant’ 5uestions are the minority. It’snot like a GRE 5uant test,” explains a senior McKinsey recruiter.“The bulk of it involves making judgment calls/recommendations based on information available to you atthat point,” the recruiter adds. “The exercise is supposed to feel like a case interview, but with multiplechoiceresponses.”Last year the McKinsey Problem Solving Test (McKPST) contained 26 5uestions and you had an hour tocomplete it. Candidates received a bit more information about the business, the environment and the
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AMAZON REVlEWSSecret to success —
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CQ INTERACTIVEThe most advanced onl
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AckndwIebgmentsSpecial thanks are d
Page 10 and 11: DedicationTo my closest friends: Er
Page 12 and 13: Five C’s and Four P’sBCG Matrix
Page 14 and 15: 2 : The InterviewRelax, it’s wors
Page 16 and 17: + Questions About YouThe first part
Page 18 and 19: Interviewers remember stories and a
Page 20 and 21: 9. You’ll work on multiple projec
Page 22 and 23: + Possiole Math QuestionThey may as
Page 24 and 25: + Your QuestionsThe last part of th
Page 26 and 27: + The Grand Finale: Why Should I Hi
Page 28 and 29: First Rouno TeIephone InterviewsThe
Page 30 and 31: + Stress lnterviewsWell, they’re
Page 32 and 33: + A¡vice for lnternational Stuoent
Page 34 and 35: 3 : Case QuestionsA case question i
Page 36 and 37: + Case PreparatibnCase questions ca
Page 38 and 39: [ 1. Listen to the Question ]Listen
Page 40 and 41: [ 3. Summarize the Question ]After
Page 42 and 43: [ 5. Ask Clarifying Questions ]You
Page 44 and 45: [ 7. Hold That Thought for “One A
Page 46 and 47: [ 9. Work the Numbers ]If possiqle,
Page 48 and 49: [ 11. Be Creative and Brainstorm ]S
Page 50 and 51: [ 13. Bring p r tre w and o S u mri
Page 52 and 53: The Bags ¦f p ¦§¨There are thre
Page 54 and 55: U S.If you tried to answer this que
Page 56 and 57: A PIs called “widgets,” which o
Page 58 and 59: N C aseei se nu m er b Aases:E very
Page 62 and 63: problem with each 5uestion.Students
Page 64 and 65: Trends over time are generally show
Page 66 and 67: Wrona: What has been going on with
Page 68 and 69: + The Trou!"e p rh tMathDo you have
Page 70 and 71: + The Summary and The Final SlideIn
Page 72 and 73: 4 : The #vy Case System©
Page 74 and 75: You may want to read through the fo
Page 76 and 77: [ 1. Summarize the Question ]This s
Page 78 and 79: [ 3. Ask Clarifying Questions ]As w
Page 80 and 81: + The 12 CaTe Scena: OTh
Page 83 and 84: [ 2. %n&ustr1 2nao1st s Pw uestt An
Page 85 and 86: [ 3. Mergers an1 2 : sP O hw nsA Pi
Page 87 and 88: [ 4. Developing a New Product ]Ques
Page 89 and 90: [ 5. Pricing Strategies ]Question:
Page 91 and 92: [ 6I Growth Strategies ]Question: X
Page 93 and 94: P ustomersWho are our customers?How
Page 95 and 96: [ 9. ,ncreasin2 :aoes tP weskiAnS C
Page 97 and 98: [ 11I .mproving the Bottom Line: Pr
Page 99 and 100: To learn more about a typical Profi
Page 101 and 102: N t w =uc P roPP rw c t H ow ay? P
Page 103 and 104: 5 : ADDitiEnal anD Tools : Oat P Er
Page 105 and 106: [ Five C’s TCF1 2 : OWhat h ido y
Page 107 and 108: + BCG MatrixIn 1998, Wiley Press pu
Page 109 and 110: The high-share, high-growth product
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+ The Value ChainIn his 1985 book C
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+ An Aristoteli1n 2r1 :eo ortAristo
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+ “Pf” Scenarios to RememberSal
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+ Business Case pi1 s• If you eve
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6 : Practice Cases
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+ HarRey-Davidson®Interviewer: Our
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Interviewer: Yes, garb is merchandi
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based. Harley can raise the prices
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+ Case StartsMany people struggle w
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CasesCS1: Palm Tree Plantation Expo
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CS2 Hong Kong Video Games NotesSumm
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CS4 XCV TechnologySummarize the cas
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CS6 GIoYaI MZtor CarsSummarize the
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CS8 ltalian C\1 2 tT:hian]TtSummari
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+ Case ^n_eTpevel :1. T eT ian c n
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That’s a very interesting graphI
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One example might be to look to see
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co: n i f efinition o ’ r T of hi
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F : T rtrute t k fi1 re ort : lat I
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+ Coke ®Case 4: Coca-Cola® is try
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- Interesting. Thanks.Type of case:
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are people willing to pay? And is i
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) e.onkT .oulk pe Uo3 l a joint ten
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p te lrsm o m t owould r u c do is
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p tew lour T am m toAer ore- mrT t
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I’m going to do part of this thro
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+ Cow Brothers Premium Ice CreamCas
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- The supermarkets carry five at a
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- Can be used for thinning hair as
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/et.s talk au w i o st-based n w pr
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+ Wireless WorriesCase 1 1 2 : O h
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tt tells m e toat ueoule T ito Aedi
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+ Cowwege MaiwCase 1 2 : O xient h
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- How else can students get the wor
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w h i c h es gm e ia vl ie tless t
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Well, first we have the membership
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