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Desempeño CoN seNTIDo - PepsiCo

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In Kind Donations<br />

The <strong>PepsiCo</strong> Mexico companies have<br />

develop an holistic program of in kind<br />

donations, to support non-governmental<br />

and non-profit organizations, as well as<br />

food banks. This assistance adds up to<br />

hundreds of tons of our products.<br />

In response to the natural<br />

disasters occurred during<br />

2010, <strong>PepsiCo</strong> Mexico<br />

donated more than 86 tons<br />

of food and 75,000 bottles of<br />

EPura water and Gatorade.<br />

90%<br />

de los colaboradores<br />

participa con donativos<br />

económicos voluntarios.<br />

90%<br />

of associates<br />

contribute with voluntary<br />

economic donations.<br />

Economic Donations<br />

In order to create a sense of community<br />

with our associates to help improve the<br />

quality of life of the communities most<br />

in need, we created two programs Tu<br />

Apoyo Cuenta (Your Support Counts)<br />

and Marcador Fundación Gamesa-Quaker<br />

(Gamesa-Quaker Foundation Score<br />

Program). Through these initiatives the<br />

associates of the companies of <strong>PepsiCo</strong><br />

Mexico make voluntary economic contributions<br />

to support the social programs<br />

that in turn, support the respective<br />

Foundations.<br />

The efforts of our associates have<br />

been yearly rewarded since the beginning<br />

of these contribution programs,<br />

with a special recognition, given by each<br />

Foundation, to the site with the greatest<br />

percentage of participation in the programs<br />

at the end of the year, awarding<br />

the highest with an economic donation<br />

to be used to benefit a social project of<br />

their own election.<br />

reporte DE SUSTENTABILIDAD PEPSICO méxico 2009-2010 | 135

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