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Desempeño CoN seNTIDo - PepsiCo

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history<br />

Gamesa started in 1921 in Monterrey,<br />

Nuevo León. It has been part of <strong>PepsiCo</strong><br />

since 1990, when it changed from being<br />

a family business to a world-class company.<br />

In 1998, it began operations in Central<br />

America and the Caribbean, where it<br />

has enjoyed prosperous growth.<br />

In 2001, <strong>PepsiCo</strong> acquired Quaker<br />

and, later that year, integrated under its<br />

business structure the Quaker Foods<br />

operation in Mexico, strengthening its<br />

cereals product line.<br />

gamesa-quaker<br />

With 90 years experience, at<br />

Gamesa-Quaker we are dedicated to<br />

the production of nutritious, convenient<br />

and delicious foods including snack bars,<br />

cookies and cereals.<br />

We are committed to maintaining<br />

our position as the consumers’ preference,<br />

while accepting our responsibility<br />

to contribute to the development of<br />

our world and Mexico in particular,<br />

through ongoing investment in industrial<br />

infrastructure and job creation.<br />

That’s why at Gamesa-Quaker we<br />

implement actions that promote sustainable<br />

growth, enabling us to reach<br />

650,000 customers through over 106<br />

distribution centers and 4,841 sales<br />

routes. Supporting the development<br />

of the communities in which we operate,<br />

we have 9 production plants<br />

in Mexico, covering local and global<br />

markets including the U.S. and Latin<br />

America.<br />

Our commitment also means that<br />

our product portfolio reflects the cultural<br />

diversity, flavors and traditions of each of<br />

the countries in which we operate. From<br />

Mexico, at Gamesa-Quaker, we deliver to<br />

<strong>PepsiCo</strong> the most innovative portfolio of<br />

baked products, making them available<br />

to consumers around the world.<br />

At Gamesa-Quaker, our brands distinguish<br />

themselves through their quality<br />

and popularity, building a multi-category<br />

product portfolio comprised of Emperador,<br />

Marías, Crackets, Saladitas, Mamut,<br />

Arcoiris, Florentinas, Vualá, Quaker,<br />

3 Minute Oatmeal, Apple Oh’s, Nutri-<br />

Flakes and Captain Crunch cereals;<br />

Granola, Fruit and Oatmeal bars; Aunt<br />

Jemima, Gamesa pancake mix, and<br />

Maizoro cereals, to name just a few.<br />

reporte DE SUSTENTABILIDAD PEPSICO méxico 2009-2010 | 17

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